MOVERS & SHAKERS
Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands
Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…
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UCA graduate adds 5,000 false nails to fashion project
Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…
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99 fruit nail designs: nail art contest entries & winner reveal
The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…
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Read the latest issue
The Pam Hogg AW20 ‘Will There Be A Morning’ show saw a rebellious, edgy and dark collection complemented by nails painted in the three most prominent hues from the catwalk; gold, black and blood red. Held at the renowned Fashion Scout venue, Pam Hogg renewed her crown as ‘queen of…
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Georgie Smedley Group (formerly Nail Harmony UK) has launched a brand ambassador programme and announced its first cohort of ambassadors. The initiative has been designed to create strong relationships with influential techs across the UK that boast social media followings of between 1000 and 100,000. These techs are given the…
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Julie Bryan and her team tended to the nails of 15 models at the London Fashion Week showcase for women’s online fashion retailer, Oh Polly. Held at The Royal Horseguards Hotel in Whitehall, London, the presentation saw celeb attendees including Lauren Goodger, TOWIE‘s Kelsey Stratford and Ella Rae Wise, as…
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Nail artist Marian Newman led the team for the Victoria Beckham AW20 show at London Fashion Week. Marian and her team applied a coat of Peacći polish in the shade Bonjour, a nudey-pink hue, to the models’ nails to reflect the natural and individuality theme of the show. Nude nail…
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London Fashion Week AW20 kicked off on Friday 14 February with On|Off Presents holding its AW20 show at The Store X on The Strand. The show saw five emerging fashion brands and designers showcase their AW20 collections; House of SheldonHall, Iyanu, 404 Studio, Zaful and Yan Dengyu. With the theme…
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On Friday I was lucky enough to head backstage at The Savoy Hotel for the Vin + Omi AW20 showcase at London Fashion Week. As a qualified nail tech myself, nail lead, Kristine Toce, kindly invited me to join her nail team and help tend to the talons of the show’s…
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