MOVERS & SHAKERS

Beauty trends & innovations conference lead woman nails

Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…

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Demitris zacharia collection

UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…

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Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

By Rebecca Hitchon | 18 August 2025

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…

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Nergish Wadia-Austin announces course dates for salon owners

By Zoe Wickens | 22 January 2020

Esteemed beauty expert Nergish Wadia-Austin has announced the course dates that she will run for salon owners throughout 2020. Nergish has offered training in best management practice to salon, spa, nail bar and hair and beauty managers across the world for 22 years. “My courses are action-packed, practical and easy…

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Dancing On Ice: Nail Designs – Week 3

By Guest Writer | 22 January 2020

Hey Scratch readers! This week’s theme for the Dancing On Ice performances was musicals! There is no better theme for me as I love a good old musical. This week I had my assistant @thehouseofbeauty_brentwood with me. We really had to get our creative juices flowing in order to bring you incredible nail art to…

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Nail those profits at sea cruise 1

Nail Those Profits at Sea Cruise: Day 1

By Guest Writer | 21 January 2020

Ahoy! Join Wendy Old, educator with HD Professional, as she embarks on a nail-focused cruise and shares tech tales from the High Seas… So, what is the Nail Those Profits at Sea Cruise you ask? Myself and Hazel Dixon asked the same when we heard about it a few years ago. In…

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Fillers

Botched filler complaints double in one year

By Sophie Nutt | 21 January 2020

Complaints over botched dermal filler treatments have doubled in the last year, according to Save Face, a national register of accredited practitioners that provide non-surgical cosmetic treatments. Save Face has revealed it received 672 complains about ‘botched’ dermal filler services in 2018, however this figure rose to 1,342 in 2019.…

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British beauty council report

British Beauty Council report reveals value of the beauty industry

By Zoe Wickens | 18 January 2020

The British Beauty Council has revealed some new statistics in its 2019 Annual Report. Research by Britain Thinks, an international insight and strategy consultancy, highlighted that 96% of stakeholders support defining jobs that sit within the beauty sector to reflect the multi-dimensional nature of the industry. Two separate definitions were…

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The Future 100 report identifies beauty trends to shape the new decade

By Sophie Nutt | 17 January 2020

Wunderman Thompson Intelligence has forecasted 100 trends that will shape the new decade in its The Future 100: 2020 report. The report covers 10 trend segments including brands and marketing, culture, tech and innovation, travel and hospitality, food and drink, retail, luxury, health and finance, and beauty. Beauty trends and…

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