MOVERS & SHAKERS
Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands
Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…
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UCA graduate adds 5,000 false nails to fashion project
Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…
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99 fruit nail designs: nail art contest entries & winner reveal
The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…
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Read the latest issue
Cosmetify has predicted the brands, products and trends set to be big in the beauty industry this year. Beauty brands The following brands have seen an increase in the percentage of online searches from 2018 to 2019, with their popularity expected to continue to soar in 2020: Florence By Mills…
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Hi Scratch readers! I’m back again for another jam-packed week of nail art behind the scenes at Dancing On Ice. This week I had the help of my assistant Hannah, of @bananasbeauty_, as we had lots of nail looks to create – from full sets to intricate nail art. Hannah is amazing…
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A celebrity nail artist from the USA is starring in a reality television show, Unpolished, which will air in the UK on TLC and its associated channels on 14 January. Lexi Martone, 27, and her business partner sister, Bria, opened Salon Martone on Long Island, New York in 2016 and…
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A tightening of advertising rules on botulinum toxin injections by the Advertising Standards Authority (ASA) has been welcomed by the National Hair and Beauty Federation (NHBF). The new rules state that prescription-only botulinum injections cannot be legally publicly advertised on social media, including paid-for or not paid-for marketing posts and…
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Samantha Grocutt has been named as the elected president of the Hair & Beauty Charity for 2020. Samantha continues the role after her co-presidency with former co-president, Phillip Sharp of ASP. Managing director of hair and beauty PR agency Essence PR, Samantha Grocutt has served on the charity committee for…
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Mintel has revealed its insights into the global beauty and personal care trends for the next decade in the Global Beauty and Personal Care Trends 2030 report. “Over the next 10 years, two distinct forces of change will disrupt the consumer landscape, causing ripples and waves across industries worldwide,” comments…
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