MOVERS & SHAKERS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
Bio Sculpture Gel and Cherrie Snow were tasked with creating the nail looks for Marques Almeidal’s London Fashion Week showcase. Cherrie and here team tended to the models’ nails with two different Bio Sculpture Gel Nail Polish looks. A nude nail tone, No.2093 Ivory Beige, was used to create a clean,…
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Vibrant, dazzling and opulent nails created by the CNDTM nail team, spearheaded by creative lead, Marian Newman, flawlessly complemented shoes and accessories for the Sophia Webster showcase of her autumn/winter 2018 collection, I Don’t Need A Mango To Tango. Held at the Café Royal hotel in London, the presentation was a glitzy…
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In-salon brow brand, HD Brows, has announced a transition back to its original HD Brows name, dropping the High Definition brand that launched in early 2016. The name-change is part of the company’s approach to bring everything back to brows, as well as building on its training, make-up range and…
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Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! Week 6 saw the theme of ‘love’! It was such a fab theme in the lead up to Valentine’s Day. This meant that…
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Statement nails by Kristine Toce and her nail team rocked the Vin and Omi runway at London Fashion Week. All models wore matte colourful nail tones in a variety shade and shapes, complete with long woollen tassels. Held at the Andaz London Liverpool Street Hotel, the design house showcased its AW18…
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Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hello Scratch readers! This week was hectic to say the least! Usually it’s a very small beauty team at the studio, but this week…
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