MOVERS & SHAKERS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
Last night, Team Scratch was lucky enough to party with the stunning Pixie Lott to celebrate her new collaboration with Kiss Nails. Hosted by the brand and Alex Silver PR, the starry event was held at the Haymarket Hotel in central London. Down in the hotel’s swimming pool and bar, guests were met…
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The Beauty UK Show at Birmingham’s NEC played host to the UK Nail Tech 2017 competitions last weekend. Directed by Denise Wright, the competitions included Salon Nail Challenge, Freestyle Nail Art and UK Student Nail Tech. The results are: Student Tip & Overlay 1st Kelly Svesen 2nd Megan Bullock…
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Natalie Soto-Carlisle, leading international make-up artist for Jane Iredale, is to fly in from the US to host three exclusive master classes. Aimed at existing Jane Iredale skincare professionals, each class will deliver essential sales tips and make-up artist techniques, while proving that the professional salon business can thrive with…
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Scratch Stars finalist, Marie-Louise Coster, is hosting multi award-winning nail artist, Tracey Lee, at her Bristol training school next month. Tracey, who scooped NAILS magazine’s Next Top Nail Artist 2017 title, will be offering expert advice in mixed media designs on Saturday 15 July and hand painting on Sunday 16…
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It was a fun evening of cocktails, canapés, beauty and giggles as KISS Products and Alex Silver PR recently hosted an Absolutely Fabulous themed evening! Held at Covent Garden Hotel in the heart of London, guests had fun in the themed photo booth and sipped drinks, before being treated to…
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Yesterday, I had the opportunity to join Bio Sculpture and some of its nail technicians for a unique workshop on how to attract and retain clients. Claire Aggarwal, head of business development at Bio Sculpture, led the workshop and had plenty of tips to share, owing to her former role…
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