MOVERS & SHAKERS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
Are you struggling to gain new clientele or attract your ideal clients? The Salon Inspector™ from nail industry veteran, Sue Davies, is here to help… The programme serves to enhance the client journeys of mobile, home-based and brick and mortar beauty businesses via an audit. “When a business signs up…
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Hair and beauty booking platform, Treatwell, has launched the ‘Out Of Home’ campaign, to encourage Londoners to book treatments for their wellbeing needs. Launched on 10 March and running until 6 April 2025, 300 billboards across the London Underground and 300 buses are displaying the campaign’s messages, reminding commuters that…
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Brighton-based nail brand, The GelBottle Inc (TGB), has launched in-person courses, workshops and a call service via TGB Academy, to support aspiring and experienced techs. The company’s most popular online workshops, BIAB™ Master and Perfect Prep, will be available as in-person courses at the company’s Centre of Excellence in Brighton.…
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Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…
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Jessica Diner, global beauty & wellness director at British Vogue, and Trinny Woodall, founder & CEO of cosmetics brand, Trinny London, have been named British Beauty Council (BBCo) ambassadors. Joining a roster that includes skincare mogul, Caroline Hirons, hair aficionado Sam McKnight MBE and make-up expert, Ruby Hammer MBE, the…
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After London, New York and Milan, the AW25 Fashion Week has concluded in Paris, finishing the season with a stylish bang. Over the past weeks, we’ve seen intricate and daring nail art designs, including nail piercings and embellishments, but the Parisian nail choices have been all about colour. Here are the…
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