MOVERS & SHAKERS

Hona downing street

HONA nail brand attends small business celebration at Downing Street

By Rebecca Hitchon | 29 July 2025

Wales-based professional nail brand, Home Of Nail Art (HONA), was invited to a small business celebration hosted by the UK chancellor, Rachel Reeves, this month. Held at 11 Downing Street, the event brought together over 40 winners and finalists of The Small Awards 2025 by Small Business Britain, where HONA…

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August important dates

Important August dates for your nail & beauty business

By Jess Watts | 27 July 2025

Get your business prepared for the month of August, with our roundup of dates to note… 2nd-3rd: Brighton Pride Pride Month may have been in June, but amplifying the voices of the LGBTQ+ community is not restricted to one month. The UK’s biggest pride festival takes place at the start…

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Scratch snap july 2025

Seaside styles stun in nail art contest: check out 55 entries & winner

By Rebecca Hitchon | 22 July 2025

The winner of Scratch’s monthly salon-style nail art contest for July has been announced as Bethany Allen of @goodwithabrush. In a showcase of talent, UK&I techs created nail designs inspired by theme, Seaside Styling, in the bid to win a Halo prize courtesy of Pure Nails. Entries were judged by Tina Bell, head…

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Aug 25 low res scratch cover

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Met Gala manicures 2025: Sabrina Carpenter, Sydney Sweeney & more

By Lilly Delmage | 6 May 2025

Fashion’s most prestigious and anticipated night, the Met Gala, drew top talent from the beauty industry to create standout nail styles for A-list attendees. This year’s event marked the opening of ‘Superfine: Tailoring Black Style’ at the Metropolitan Museum of Art’s Costume Institute. Guests were invited to dress according to…

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Skin Cancer Awareness Month: 2 campaigns helping tackle the UK’s most common cancer

By Lilly Delmage | 4 May 2025

Brands and charities across the UK are raising awareness about the causes of skin cancer and encouraging preventative measures. Help educate your clients on the importance of protecting their skin by sharing the following campaigns: Skcin’s ‘Protect and Check’ campaign UK skin cancer charity, Skcin, has launched ‘Protect and Check’ –…

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…

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April 2025 scratch snap

Nails inspired by spring trends: see 94 entries & winner of nail art comp

By Rebecca Hitchon | 28 April 2025

The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…

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Nail beauty congress & championship 2025

Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia

By Alex Fox | 24 April 2025

The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…

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Ssas25 cover finalists awards nails

Finalists announced in 2025 nail industry awards for UK&I pros & businesses

By Helena Biggs | 18 April 2025

For 12 years, Scratch magazine has been recognising excellence in the UK&I nail industry via the Scratch Stars Awards, and is proud to present the finalists for 2025. Hundreds of entries were received between February and March this year, with nail pros, teams and businesses keen to highlight their talents, passions and industry…

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