MOVERS & SHAKERS

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…

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April 2025 scratch snap

Nails inspired by spring trends: see 94 entries & winner of nail art comp

By Rebecca Hitchon | 28 April 2025

The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…

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Nail beauty congress & championship 2025

Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia

By Alex Fox | 24 April 2025

The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…

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Nailartfrance 2024 Comp 1st Festive Nail

Revealed: the 5 nations that dazzled at a nail art championship in Paris

By Alex Fox | 20 December 2024

The 2024 Nations Championship, organised by Cécilia Gimenez of NailArt France Events, brought nail professionals from across the globe together in a dazzling showcase of creativity, skill and nail artistry. The event was held in two parts: live technical tests took place at Disneyland Paris in September 2024, and online…

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Margaret Dabbs London opens luxury wellness clinic in Belgravia

By Lilly Delmage | 18 December 2024

British beauty brand, Margaret Dabbs® London, is opening a clinic in Belgravia, London, following its King’s Road, Chelsea, opening in June 2024. Well-known for its high-quality, luxury treatments and products within the wellness industry, the brand has decided on Belgravia as its next location, marking its eighth in London and…

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Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…

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Hair & Beauty Charity 2024 Event With Products

Hair & Beauty Charity thanks industry for support in 2024

By Helena Biggs | 17 December 2024

For over 150 years, the Hair & Beauty Charity has helped those in the hairdressing, barbering and beauty sectors who have fallen on hard times: offering practical and financial support. Scratch is proud to be a media sponsor of the charity and its efforts, donating via a raffle at The…

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Scratch Snap Winner Dec 24

WINNER ANNOUNCED: Scratch Snap December 2024 nail art comp

By Rebecca Hitchon | 16 December 2024

The winner of Scratch’s monthly nail art challenge for December has been announced as Carla Brannan. In a showcase of talent, techs created nail designs to fit theme, Unicorn Disco, in the bid to win a prize from Glitterbels. Entries were judged by Glitterbels CEO & co-founder, Annabel Maginnis, and Scratch deputy editor, Rebecca Hitchon. The…

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Ctpa Agenda For Government Beauty 3.12.24

CTPA unveils Agenda for Government to aid sustainable beauty industry growth

By Helena Biggs | 9 December 2024

The Cosmetic, Toiletry & Perfumery Association (CTPA) formally launched its ‘Agenda for Government’ at a reception in the Houses of Parliament on 3 December. The UK trade association, which represents companies involved in making, supplying and selling cosmetics and personal care products, outlined a series of proposals to help the industry…

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