THE LATEST NEWS & FEATURES
What are jelly nails: the trend loved by celebrities like Demi Lovato?
Have you seen nails that resemble sweet treat, jelly? If not, you’re about to, thanks to singer & actress, Demi Lovato, who recently sported a cherry red jelly manicure. The…
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Looking for the perfect spring manicure? Here’s 15 French tip-inspired styles
Timeless and versatile, French-inspired manicures can be adapted to any season – and spring is no exception. Embrace pastel hues and delicate floral details for a look that perfectly captures…
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Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance…
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CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry
Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s SHELLAC™ Vivid range to your collection: seven intensely pigmented and…
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Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their…
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Wedding nails: 40 classy & chic bridal nail art ideas
Here comes the bridal nail design! Whatever the wedding style, we’ve rounded up elegant nail looks that are perfect for the big day, courtesy of nail pros on Instagram. Check…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials…
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6 essential tips for nail techs to protect their physical health
Swiss beauty brand, Mavala, offers its top tips for beauty professionals to protect their physical health and wellbeing whilst working demanding roles… In the beauty industry, technicians play a crucial…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in…
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