THE LATEST NEWS & FEATURES

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping…

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Set sail with these 25 nautical nail designs: #ShowScratch Creative Challenge

By Lilly Delmage | 8 May 2025

Check out entries to the 7 May 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Nautical nails. Each nail…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a…

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5 ways to support deaf clients in the nail salon

By Scratch Staff | 6 May 2025

It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf…

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Met Gala manicures 2025: Sabrina Carpenter, Sydney Sweeney & more

By Lilly Delmage | 6 May 2025

Fashion’s most prestigious and anticipated night, the Met Gala, drew top talent from the beauty industry to create standout nail styles for A-list attendees. This year’s event marked the opening…

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Midwife & nail tech: ‘Whether in a delivery room or my nail studio, I love supporting women’

By Lilly Delmage | 5 May 2025

Meet Leila Zahedi: a midwife, nail tech & co-founder of Better Births London – best known as The Midwives in Your Pocket® (MIYP®), a WhatsApp support service offering real-time, compassionate…

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Skin Cancer Awareness Month: 2 campaigns helping tackle the UK’s most common cancer

By Lilly Delmage | 4 May 2025

Brands and charities across the UK are raising awareness about the causes of skin cancer and encouraging preventative measures. Help educate your clients on the importance of protecting their skin…

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Embrace spring with 26 dried flower nail designs

By Scratch Staff | 3 May 2025

Add delicate floral details to nail designs this spring, for a subtle touch of blossoming beauty. Get inspired by our roundup of dried flower styles from Instagram below…

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What are jelly nails: the trend loved by celebrities like Demi Lovato?

By Scratch Staff | 3 May 2025

Have you seen nails that resemble sweet treat, jelly? If not, you’re about to, thanks to singer & actress, Demi Lovato, who recently sported a cherry red jelly manicure. The…

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#ShowScratch Creative Challenge

Today’s #ShowScratch Creative Challenge asks nail artists to create a design to fit the theme: Carnival. To enter, submit your…

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The Beauty Business Summit

The Beauty Boss Business Summit is shaping up to be THE event of the year. This is a full-blown celebration, celebrating…

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