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What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this…

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Jewel toned mani, image courtesy of Instagram.com/_aliesthetics_pfs

20 trendy & timeless jewel tone nail ideas for gemstone lovers

By Jess Watts | 17 August 2025

As we look towards the coming months, autumn/winter trends are waking from hibernation, ready to take the nail industry by storm. This year, jewel-themed nails are set to be a…

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Reverie beauty room on the isle of wight

Step inside the nail salon & academy by the sea on the Isle of Wight

By Jess Watts | 16 August 2025

The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and education. The cosy salon is located in Rebecca’s home on…

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Glass nails by @paintedbyloz

The perfect minimalist mani: what are glass nails?

By Jess Watts | 16 August 2025

We’ve heard of glazed donut nails, soap nails and princess nails – now it’s time for the newest addition to minimalist nail looks: glass nails. Worn by celebrities such as…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by…

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L&p nail enhancements, safe removal

How to remove L&P acrylic nail enhancements safely

By Jess Watts | 15 August 2025

Whilst it is tempting to try remove nail enhancements as quickly as possible, correct removal requires professional attention to prevent damage to the natural nail. Here’s how it should be…

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December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you…

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Animal print french tips by @karenmbrownnailartist

Embrace your wild side with 20 animal print nail designs

By Jess Watts | 14 August 2025

Animal print has long been a classic nail design, but today, we see all sorts of colourful and textured iterations that are making nail techs and clients go wild! Here…

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Carnival themed nail designs

Step right up! 35 carnival-themed nail designs that will steal the show

By Jess Watts | 14 August 2025

Check out entries to the 30 July 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Carnival. Each nail style…

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#ShowScratch Creative Challenge

Today’s #ShowScratch Creative Challenge asks nail artists to create a design to fit the theme: White Christmas. To enter, submit…

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Instagram.com/heygreatnails

New Year’s Eve

For nail techs, the final day of the year is usually covered in glitter. Sparkle and silver styles are among…

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