THE LATEST NEWS & FEATURES

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Now & Zen: North America’s Star Nail Artist – Challenge 4 Entries

By Helena Biggs | 21 February 2025

The fourth challenge in the North America’s Star Nail Artist contest was set by Gelish and designed to test the hand-painting skills of contestants. The task: Using Gelish‘s spring 2025…

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Celebrate your Pisces birthday with these 15 zodiac nail art ideas

By Lilly Delmage | 20 February 2025

For our Pisces readers – this one’s for you! There’s no better way to celebrate your ‘main character’ month than with a zodiac-themed manicure. For Pisces, manicures often take inspiration…

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No-shows & cancellations: how to prevent & handle them in your beauty business

By Marie-Louise Coster | 20 February 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their…

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The Beauty Business Platform

Platform launches to empower beauty pros & support business growth

By Scratch Staff | 19 February 2025

Samantha Cusick, a business growth coach & owner of multiple salons, has launched The Beauty Business Platform. The resource seeks to empower hair and beauty professionals at all levels and…

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What are ‘soap nails’, the 2025 trend loved by celebrities including Kylie Jenner?

By Scratch Staff | 18 February 2025

There’s good news for fans of the ‘clean girl aesthetic’: the TikTok beauty craze centred around a fresh, glowing and natural appearance. ‘Clean’ and classy manicure trend, ‘soap nails’, has…

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Nail Biting Picking

How to stop nail biting & picking: experts share treatment plans to break the habit

By Rebecca Hitchon | 18 February 2025

Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails…

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Selena Gomez, Cynthia Erivo & 3 other celebrity nail looks spotted at the BAFTAs

By Lilly Delmage | 17 February 2025

The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks…

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Nail & beauty apprenticeships: salons share benefits, their experiences & advice

By Rebecca Hitchon | 16 February 2025

In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the…

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Nail techs: This is why thorough client consultations are so important

By Lilly Delmage | 16 February 2025

Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning.…

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Nail Order Sunday Service Event

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all:…

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Wimbledon

Highly anticipated Grand Slam tennis tournament, Wimbledon, returns to London at the end of June, serving up sporting excitement, iconic…

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