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Social Media Tips

How to nail your social media game: 10+ tips from internet nail stars

By Rebecca Hitchon | 30 June 2025

Want to boost your engagement and connect with more people on social media? Check out expert tips from online nail stars… “We all have unique life experiences, tastes and aesthetics,…

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Client paying

How to grow clients’ average spend & boost your beauty business

By Marie-Louise Coster | 29 June 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, offers tips for encouraging clients to spend more money… I am at a time in my life where I simply don’t want…

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Happy nail tech

7 tips to enhance wellbeing in the nail space

By Rebecca Hitchon | 29 June 2025

Your role involves supporting the self-care needs of others, but how often do you consider your own wellbeing? While it may be the last thing on your mind during a…

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Star Nail Inspo

Get starstruck over these 25 star-inspired nail art ideas

By Lilly Delmage | 29 June 2025

What better way to celebrate The Scratch Star Party next weekend, than with a roundup of star-inspired manicures? Whether getting in the spirit, or looking for some last-minute inspo, keep scrolling…

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Crowland log cabin nail salon: “My clients love being surrounded by nature”

By Lilly Delmage | 28 June 2025

As’ka Baran, owner of Crowland-based nail salon, Holistic Health & Beauty, opens the doors to her unique space – a log cabin nestled in the corner of her garden. “Working…

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Add sweetness to summer styling with these 50 strawberry nail art ideas

By Scratch Staff | 28 June 2025

Give nail art a fun and fruity twist this summer with strawberry-themed designs. The look is soaring in popularity, beautifully complementing sunny weather. Check out our roundup of super sweet…

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5 TikTok nail trend names debunked: princess nails, sorbet nails & more

By Lilly Delmage | 28 June 2025

Every day there seems to be a new name for a nail style, whether that be ‘princess nails’, ‘sorbet nails’ or even ‘glazed doughnut’ nails – so let’s break down…

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Lecenté expands nail product offering with coloured rubber builder gels

By Lilly Delmage | 27 June 2025

Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters…

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London nail artist creates 3D food-inspired designs for Aldi campaign

By Lilly Delmage | 26 June 2025

Nail artist and social media star, Sophie Parkinson, was called on by Aldi to create 3D nail art replicating the supermarket’s fan favourite products. Sophie spent over 300 hours perfecting…

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Burns Night

A celebration in honour of Scottish poet, Robert Burns, Burns Night often features traditional Scottish food, such as Haggis, turnips…

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International Day of Education

Proclaimed by the United Nations (UN) as a day to encourage peace and development by way of worldwide education, International…

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