THE LATEST NEWS & FEATURES

Katie barnes great nail photos

5 steps to improve your nail photos

By Katie Barnes | 22 December 2020

Taking professional, clean looking nail photos is what can set you apart from your competitors and build your brand and portfolio. A great image will stop someone scrolling on social…

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Power Up & Face Cyber Bullies

By Alex Fox | 22 December 2020

Marie Quigley & Jeanine Bailey address the issues surrounding cyber bullying, as social media platforms become home to a flow of negative comments & private messaging  Cyber bullying is taking…

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Store data at your fingertips with Lanour Beauty’s ‘smart nail’

By Chloe Randall | 22 December 2020

A nail salon in Dubai, Lanour Beauty, has unveiled the ‘smart nail.’ The smart nail is a cutting edge contactless microchip, which is applied as part of a manicure that…

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#NowTrending: Stars & squiggles by Egle Bivainyte

By Callie Iley | 22 December 2020

Scratch chats to Egle Bivainyte of Greeneye Nails about her journey in the nail industry and how to recreate this gorgeous nail design. I started doing nails as a hobby…

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Sophie dale

Why you should stop comparing your nail skills to others

By Guest Writer | 22 December 2020

Scratch magazine 2020 columnist, Sophie Dale of Nancy Loves Nails & Nancy Girl Apparel, shares why it’s time to stop comparing yourself to others… ‘Comparison is the thief of joy’. I…

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Snapchat introduces virtual beauty try-on experiences

By Kat Hill | 22 December 2020

Beauty tech solutions provider, Perfect Corp, has collaborated with Snap Inc to create augmented reality (AR) beauty try-on experiences for the Snapchat app. This partnership will enable beauty brands to share Snapchat Lenses, created with…

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Nail Artist moves into Crystal Power & Healing

By Alex Fox | 21 December 2020

Nail tech, Jade Evangelou, owner of the once, Jade Angel salon in London and Artistic Nail Design educator, has developed a series of aromatherapy crystal-infused mood mists. “We all need…

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Cuccio coloured builder gels

Enhance nails with 6 natural-looking Cuccio Brush On Builder Gel shades

By Helena Biggs | 21 December 2020

Add length, strength and boost the apex with the six Brush-On, Soak Off Builder Gel shades from Cuccio. The convenient brush-on formula eases the building and shaping process and the…

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Natalie walker

WINNER ANNOUNCED: Scratch Snap December

By Kat Hill | 21 December 2020

The winner of Scratch’s monthly nail art challenge has been announced as Natalie Waker. In a showcase of talent, techs stepped up to the Scratch Snap challenge for December &…

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The Beauty Business Summit

The Beauty Boss Business Summit is shaping up to be THE event of the year. This is a full-blown celebration, celebrating…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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