THE LATEST NEWS & FEATURES
Liz McKeon awarded coveted accreditation
Salon business expert, Liz McKeon, has been awarded the coveted Business All-Star Thought Leader in Empowering Female Entrepreneurs accreditation. The accreditation is overseen by the prestigious All-Ireland Business Foundation, whose…
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TECH TALK: Nikola Clifford of Beauty Box
Scratch chats to Nikola Clifford of Beauty Box in Balloch, about her journey into the nail world and her passion for nail art… Since 2015, I’ve had my own salon…
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Marian Newman named in 2020 Queen’s Birthday Honours List
UK nail industry pioneer and trailblazer, Marian Newman, has been named on the 2020 Queen’s Birthday Honours list and been awarded the British Empire Medal (BEM). Announced 10 October with around another 449…
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Fancy refining your seasonal nail art designs with Magpie Beauty?
Magpie Beauty has revealed a whole host of online seasonal nail art workshops across the month of October. Running from Monday 5 October until Tuesday 27 October, each workshop will…
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Award-winning nail tech presents KB Full Tool Range Kit
Katie Barnes Tool Range, the brand launched by multi award-winning Warwick based tech, has added the KB Full Tool Range Kit to the portfolio. The comprehensive kit features all of…
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How to retail make-up in your salon
Make-up is an extremely lucrative revenue stream for beauty professionals in many ways; especially through retailing. Mintel has reported that online sales of beauty products have increased by 11.4% this…
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Create on-trend nail looks with The Gel Bottle Inc’s Runway collection
The Gel Bottle Inc has launched 10 chic gel polish shades for autumn 2020, inspired by catwalk shows across the globe. The Runway collection is highly pigmented for striking coverage…
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#ShowScratch Creative Challenge: SKELETONS
Check out all the entries to the latest challenge from Scratch, in which techs were tasked with creating designs inspired by skeletons! The next task will be posted across our social media…
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Helen Burton-Ward on how to increase client spend
Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice on how to increase client spend through add-on services & treatments… One area that…
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