THE LATEST NEWS & FEATURES
How to retail make-up in your salon
Make-up is an extremely lucrative revenue stream for beauty professionals in many ways; especially through retailing. Mintel has reported that online sales of beauty products have increased by 11.4% this…
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Create on-trend nail looks with The Gel Bottle Inc’s Runway collection
The Gel Bottle Inc has launched 10 chic gel polish shades for autumn 2020, inspired by catwalk shows across the globe. The Runway collection is highly pigmented for striking coverage…
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#ShowScratch Creative Challenge: SKELETONS
Check out all the entries to the latest challenge from Scratch, in which techs were tasked with creating designs inspired by skeletons! The next task will be posted across our social media…
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Helen Burton-Ward on how to increase client spend
Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice on how to increase client spend through add-on services & treatments… One area that…
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Get creative with Crystal Nails Art Gel Pro
Decorate nails with the Art Gel Pro range from Crystal Nails; creamy soft, highly pigmented art gel ideal for creating a whole range of nail art designs. Seeing an improved,…
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EATOW opens weekly webinar for the BAME beauty & creative community
Eryca Freemantle (founder of Embracing All Tones of Women – EATOW) and her industry friends have launched Safe Space, a free webinar series. An open, non-judgemental, non-religious environment, this series…
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Illuminate nails with Jessica Phēnom City Lights collection
Jessica Nails has revealed the City Lights collection in time for the autumn/winter season, available in its Phēnom formula. The collections sees three new vivid additions to the three-step quick-drying,…
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Offer lasting nail colour & strength with OPI Powder Perfection
Serve up glossy, long-lasting colour for clients with weak nails courtesy of OPI’s dipping system, Powder Perfection. A quick-to-apply alternative to traditional L&P, Powder Perfection lasts around three weeks and…
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#NOWTRENDING Pink 3D flowers with marble by Gemma Pope
Reminiscing on her past and all she’s overcome, Gemma Pope of Gemma Pope Nails chats to Scratch about her future goals and her incredible nail art creations. When I left…
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