THE LATEST NEWS & FEATURES

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NAILSCOPES: Virgo 23 Aug – 22 Sept

By Callie Iley | 1 September 2020

Celebrate Virgo season with these nail designs best suited to the Earth sign…

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Social media strategies to evolve to keep Middle East beauty industry relevant in ‘new normal’

By Sophie Nutt | 1 September 2020

The Middle East beauty industry is facing up to an online ‘reality check’ as it moves to remain relevant in the post-Covid-19 ‘new normal’. According to experts in a webinar…

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#NOWTRENDING Starburst Galaxy Nails by Amelia Pullano

By Callie Iley | 1 September 2020

Amelia Pullano of Buffed Nails & Beauty chats to Scratch about creating this stunning starburst galaxy design and her life and career as a nail tech. Please tell us about…

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Over 30% of women turn to beauty pros to fix DIY treatments post-lockdown

By Sophie Nutt | 31 August 2020

A recent poll commissioned by UK shopping centre, centre:mk, has revealed that despite almost 50% of women saying they’d tried DIY beauty hacks at home during lockdown, 33% of also…

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Covid-Safe USA Nail Event Proves Huge Success

By Alex Fox | 30 August 2020

Running successfully for 10 years now, the Nail Camp events, organised in the USA by Jessica Briarmoon, have been a mecca for techs that desire a four-day break that’s all…

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Open for entries – Oceania Nail Photo Comp

By Alex Fox | 29 August 2020

There is still time to enter the photographic categories of the Oceania Nail Championships, to be held at the Perth Hair & Beauty Expo hosted by Ascot Racecourse in Perth,…

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Cosmetics industry predicted to move towards up-cycled ingredients

By Sophie Nutt | 29 August 2020

Food byproducts are being increasingly up-cycled as raw materials by the cosmetics industry, according to Ecovia Intelligence. Food byproducts are already established as a source of natural ingredients and some,…

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TECH TALK: Phoebe of Pheebs Nails

By Callie Iley | 29 August 2020

Scratch chats with Phoebe of Pheebs Nails, a talented tech with a love for natural nails, about her experiences and time in the industry. “As far as my industry inspirations…

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A Wealth of Top Training & Tips for Techs

By Alex Fox | 28 August 2020

It’s no secret that Sam Biddle is a great nail art educator, with a wealth of online nail art courses on offer for all ages, skill sets and schedules. Sam…

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Beauty Trends & Innovations Conference

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These…

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Moyra UK Pop-Up Event

Join us for an exclusive, invite-only Moyra UK Pop-Up Event at Manahatta, Nottingham on Sunday 14 September, 12–5 PM. We’re bringing together…

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