THE LATEST NEWS & FEATURES

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#TRENDINGTUESDAY Holly Innes, HLYIB

By Sophie Nutt | 17 March 2020

We want to see the designs trending at your nail desk! Holly Innes, of HLYIB, reveals this J Balvin-inspired nail design has been popular with her clients due to its…

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Liza smith bodylines

Coronavirus: How one salon owner vows to manage nail appointments safely

By Scratch Staff | 17 March 2020

Liza Smith, session nailist & co-owner of award-winning Bodylines salon in Sittingbourne, Kent, reveals the steps she’s taking to manage the safety of her staff and clients while honouring appointments……

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Cnd english garden

Cool pastels & elegant neutrals combine for CND™ spring collection

By Sophie Nutt | 16 March 2020

CND™ has revealed the English Garden collection ready for spring. Six soft and delicate shades inspired by a quintessential English garden make up the collection, which sees a selection of…

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Gelish turns to soft & sophisticated shades for spring

By Sophie Nutt | 15 March 2020

Gelish has revealed the Editor’s Picks collection for spring 2020, boasting luxurious and sophisticated hues inspired by the runway. A six-piece collection, each delicate nude shade complements a range of…

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Kerrie labrum

WHAT I’M WEARING: Kerrie Labrum, Kezzll Nailzz

By Sophie Nutt | 15 March 2020

We want to see what you’re wearing on your nails! Kerrie Labrum, of Kezzll Nailzz, wears a stunning French design on stiletto tips. “I created these nails using Glitter Planet…

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Nailchemy beautiful minds gel polish collection

Nailchemy releases 6pc gel polish range for charity

By Zoe Wickens | 15 March 2020

Nailchemy has teamed up with mental health initiative, Beautiful Minds, to release a six colour gel polish collection. Half of all funds raised from sales of the collection will go…

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Conscious consumerism causes rise in demand for organic & natural beauty products

By Sophie Nutt | 14 March 2020

The rise in ‘conscious consumerism’ is thought to have caused a rise in demand for sustainable and ethical products, including certified beauty and wellbeing. The Soil Association Certification Organic Beauty…

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Social media

Is your social media content ‘shareable’?

By Sophie Nutt | 13 March 2020

Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms),…

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Cuccio imagine

Cuccio encourages imagination with latest colour collection

By Sophie Nutt | 13 March 2020

Cuccio has launched its latest colour collection, Imagine, just in time for the spring season. The eight-piece collection features an array of muted pastel shades ranging from soft mauve to…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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