THE LATEST NEWS & FEATURES
WHAT I’M WEARING: Jemma Ball, Jemma Elizabeth Beauty
We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Elizabeth Beauty, wears a dainty butterfly nail look for spring. “I created the nails by using…
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Coronavirus: 3 ways to use tech to keep clients interested
Jo Martin, marketing director at Sally Salon Services UK & Ireland, reveals how you can you use technology to engage existing clients and attract new ones… Like many other sectors,…
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#ShowScratch Creative Challenge: THANK YOU KEY WORKERS
The third Creative Challenge set by Scratch across social media during lockdown saw nail techs submit designs based on thanking key workers amidst the coronavirus pandemic. Check out the submissions…
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Helen Burton-Ward on allergy prevention
Scratch Stars Natural Nail Specialist of the Year 2019 and CND™ education ambassador, Helen-Burton Ward, shares her advice to preventing allergies… Allergies and overexposure are widespread issues within the industry. An…
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Rochdale nail tech to appear on ITV to discuss business impact of COVID-19
Amy Pierce, founder of The Beauty Loft in Rochdale, is to appear on ITV’s Tonight show to reveal the impact of coronavirus on her business. Airing at 7.30pm on 9…
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Meet nude nail needs with 12 shades from The Gel Bottle Inc
The Gel Bottle Inc has introduced Nu Nudes, a curated collection of 12 gel polish shades offering diverse nude nail tones. “I set up The Gel Bottle Inc with inclusivity…
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Scratch editors to join nail industry pros in #WorldNailsLive broadcast
Canadian nail artist, Valerie Ducharme, and Flux Nails CEO, Nancy Craveiro have launched #WorldNailsLive, a series of free, live social media streams that take place across Facebook and Instagram until…
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Challenge launched to tackle business downtime
Beauty Boss HQ has revealed the Take Action In April Challenge for business owners. Launched to help beauty professionals during the current pandemic downtime, the marketing & business development agency…
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Salon in the Spotlight: Lizzy’s Nails, Norfolk
Starting out as a mobile technician, Lizzy Wade built up a loyal clientele and was soon seeking a more permanent base for her beauty business. “I decided to set up…
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