THE LATEST NEWS & FEATURES
25 minimalist Christmas nail ideas for a subtle festive look
Minimalism is having its moment, and this festive season we predict that merry minimalist manicures will take over social media and nail requests. Scratch Stars Social Media Star of the…
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Revealed: the most-searched nail trends of winter 2025
Beauty and wellness booking platform, Fresha, has revealed 2025’s top winter nail trends. Let’s take a look at them… (All search statistics mentioned are from the period between October 2024…
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Important December dates for your nail & beauty business
Prepare your business for the month of December with our roundup of dates to note… 1st-24th: Scratch-vent Scratch-vent brings you a 24-day sleigh ride of surprises! Each day leading up…
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Inside the Kent nail studio where calm meets creativity
Chloe May Boyce began her beauty career 12 years ago, training at her local college. Over a decade later, she is a successful nail artist & educator who has worked…
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How to make your social media videos more watchable – a guide for nail artists
Nail content creator, Zoya Mac, shares what makes a social media video watchable, and how you can elevate your posts… Creating engaging video content is about more than producing aesthetically…
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Nail artists create ‘salon essentials’ on nails for contest – winner reveal
The winner of the Scratch Snap nail art contest for November is Casey Hayzelden of @luxebeautyy_x. In a showcase of talent, UK&I techs created salon-style nail designs inspired by theme, Salon Essentials, in the…
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38 cherry red nail designs & products for autumn/winter 2025
Pinterest Reports shares that searches for ‘dark cherry red’ have increased by 235% over the last three years, and it looks as though the classic colour is back with a…
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Do nails need to breathe?
One of the most common misconceptions in the nail world is the idea that nails need to ‘breathe’. To support understanding, let’s take a look at the science behind the…
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12 nail styles for Sagittarius season
Sagittarius season spans from 22 November to 21 December, and is the ninth astrological sign in the zodiac. Sagittarians are known for being enthusiastic and optimistic, often demonstrating extroverted qualities.…
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