THE LATEST NEWS & FEATURES
How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners and how to tackle them… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser,…
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15 tools & products to use on damaged toenails & runner’s feet
Spring welcomes marathons, so we’ve rounded up products to help care for damaged toenails and runner’s feet – because they deserve some TLC. “Runners can be prone to a lot…
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Inside the ‘quirky but classy’ West Yorkshire salon offering a sanctuary for nail & beauty clients
Experienced beauty pro & educator, Narelle Wharton, shares the story of her Castleford salon, Narelle Beauty… The first Covid lockdown hit soon after Narelle Wharton had discovered an ideal space…
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Nail techs, here’s the difference between irritant & allergic contact dermatitis
Award-winning salon owner, educator & industry consultant, Theresa Foddering, aka The Naildresser, explains the difference between irritations and allergies… In the nail world, we see a lot of terms to…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail…
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Stained glass nail trend: 35 mesmerising manicures for nail art challenge
Check out entries to the 23 April 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Stained Glass. Each nail…
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Coachella 2025: the celebrity festival nail looks you need to see
Known for its star-studded guest list, Coachella is an annual music and arts festival held over two weekends in the Colorado Desert, California. Celebrity festival-goers sport stunning, on-trend fashion pieces,…
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15 nail art design ideas for St. George’s Day
23 April marks St. George’s Day: the anniversary of the patron saint of England’s death in 303 AD. Legend is that a dragon was slain by St. George, and his…
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