THE LATEST NEWS & FEATURES

Kerrie labrum

WHAT I’M WEARING: Kerrie Labrum, Kezzll Nailzz

By Sophie Nutt | 15 March 2020

We want to see what you’re wearing on your nails! Kerrie Labrum, of Kezzll Nailzz, wears a stunning French design on stiletto tips. “I created these nails using Glitter Planet…

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Nailchemy beautiful minds gel polish collection

Nailchemy releases 6pc gel polish range for charity

By Zoe Wickens | 15 March 2020

Nailchemy has teamed up with mental health initiative, Beautiful Minds, to release a six colour gel polish collection. Half of all funds raised from sales of the collection will go…

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Conscious consumerism causes rise in demand for organic & natural beauty products

By Sophie Nutt | 14 March 2020

The rise in ‘conscious consumerism’ is thought to have caused a rise in demand for sustainable and ethical products, including certified beauty and wellbeing. The Soil Association Certification Organic Beauty…

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Social media

Is your social media content ‘shareable’?

By Sophie Nutt | 13 March 2020

Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms),…

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Cuccio imagine

Cuccio encourages imagination with latest colour collection

By Sophie Nutt | 13 March 2020

Cuccio has launched its latest colour collection, Imagine, just in time for the spring season. The eight-piece collection features an array of muted pastel shades ranging from soft mauve to…

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Cnd 15 shellac

CND™ adds 15 shades to Shellac™ range

By Kat Hill | 12 March 2020

CND™ has added 15 much-loved Vinylux™ shades to its Shellac™ range of colours. Ideal for clients seeking a longer wear-time, Shellac™ sees easy application thanks to its ergonomic brush, as well…

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Coronavirus mask

Coronavirus: Essential advice for employers

By Scratch Staff | 12 March 2020

Tina Chander, partner & head of the employment team at Midlands law firm, Wright Hassall, deals with employment law issues for businesses of all sizes. Here, she reveals advice for…

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Hazel martin nail tech talk

Tech Talk: Hazel Martin’s journey from hairdresser to nail tech

By Zoe Wickens | 11 March 2020

Scratch catches up with nail tech, Hazel Martin, to learn more about her industry journey… Hazel Martin of Nail Creations by Hazel from Crawley, West Sussex has been in the nail…

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Budget 2020

Budget 2020: Small businesses to be supported following coronavirus outbreak

By Helena Biggs | 11 March 2020

Chancellor of the Exchequer, Rishi Sunak, has pledge £30bn to help the UK economy through the coronavirus outbreak – with a particular focus on sick pay and protecting small businesses.…

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#ShowScratch Creative Challenge

Today’s #ShowScratch Creative Challenge asks nail artists to create a design to fit the theme: Carnival. To enter, submit your…

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The Beauty Business Summit

The Beauty Boss Business Summit is shaping up to be THE event of the year. This is a full-blown celebration, celebrating…

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