THE LATEST NEWS & FEATURES

London Fashion Week Ss25

5 nail trends spotted at London Fashion Week SS25

By Rebecca Hitchon | 24 September 2024

London Fashion Week (LFW) marked its 40th anniversary this month, with a digital-physical hybrid schedule of designers. As well as showcasing clothing styles set to dominate the spring/summer 2025 season,…

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Nasna Shortlist Season 1

Top 40 announced in North America’s Star Nail Artist contest: Season 1

By Helena Biggs | 23 September 2024

An impressive 30,000 nail artists across Canada, the USA and Mexico expressed interest in the first season of North America’s Star Nail Artist contest, and the top 40 techs –…

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Client Complaints

How beauty businesses should deal with client complaints, according to an expert

By Guest Writer | 23 September 2024

Global business & beauty education expert, Kim Ford, shares her expert advice on how to deal with client complaints… I am sure many of you have experienced a customer complaint…

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Scratch Snap Sep 24 Winner

WINNER ANNOUNCED: Scratch Snap September 2024

By Rebecca Hitchon | 23 September 2024

The winner of Scratch’s monthly nail art challenge for September has been announced as Alisha Francois. In a showcase of talent, techs created nail designs to fit theme, Swatch & Style (show…

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Scratch Snap Sep 24 Gallery

Techs share nail art inspired by fabrics for September Scratch Snap comp

By Rebecca Hitchon | 23 September 2024

The winner of Scratch’s monthly nail art challenge for September has been announced as Alisha Francois. In a showcase of talent, techs created nail designs to fit theme, Swatch & Style (show…

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Sparkle Squad

Want to elevate your nail art? Award-winning pro unveils memberships for all skill levels

By Rebecca Hitchon | 22 September 2024

The World’s Star Nail Artist 2023, Katy Pottle, has announced the Sparkle Squad: a membership programme to empower nail artists. “Having worked as a nail tech for over 22 years,…

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Beetlejuice Nails

Beetlejuice nail art designs: 20 Halloween-ready manicure ideas

By Scratch Staff | 20 September 2024

With the Beetlejuice sequel, Beetlejuice Beetlejuice, released this month and Halloween on the way, take inspiration from these incredible themed designs by nail artists.

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The Nail Desk Co Olivia Annice

How 2 graduates went from university friends to thriving in the nail industry

By Lilly Delmage | 19 September 2024

I met Olivia Annice, the tech behind Olivia Annice Nails, at university in 2020. Her nail business has since flourished, and I have also joined the nail realm: working at…

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Nail Art Mood Board Hrbeauty Lincoln

Nail art boards: Lincolnshire salon showcases 150+ designs to help client choices

By Lilly Delmage | 18 September 2024

Nail tech, Holly Rogers, behind salon, Hr Beauty, has created a nail art mood board to help inspire clients on which nail look to choose. The Lincolnshire-based tech loves nail…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Screenshot 2025 04 30 at 10.00.05

Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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