THE LATEST NEWS & FEATURES

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The Gel Bottle Inc launches new Peacći brand

By Sophie Nutt | 11 July 2019

The Gel Bottle Inc has officially launched its new sister brand, Peacći – a clothing and cosmetics brand for pros and consumers alike. Peacći features a nail lacquer line with…

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PAINT by Jaz

Salon in the Spotlight: PAINT by Jaz, St Leonards On Sea, East Sussex

By Kat Hill | 10 July 2019

After spending the last ten years building up here clientele and reputation in the local area, last year Jaz Moger decided  it was around this time fly solo and open…

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Hive Wax joins forces with Gemma Lambert’s The Beauty Team

By Sophie Nutt | 9 July 2019

Hive has announced a partnership with The Beauty Team to provide its Introduction to Waxing courses. Designed as an entry point for anybody looking to move into the world of…

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Katie barnes c curve

Why c-curve’s are imperative to a great final nail shape

By Katie Barnes | 9 July 2019

While the c-curve on a nail enhancement has the important role of creating an attractive enhancement and providing strength, it is also responsible for a considerable part of the desired…

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Light Elegance Celina Ryden Signature Set

Unleash your creativity with Light Elegance Celina Ryden Signature Art Brush Set

By Kat Hill | 9 July 2019

Have everything to hand to create bespoke designs with the Light Elegance Celina Ryden Signature Art Brush Set. Created in collaboration with nail artist, Celina Ryden, the set sees an…

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Gemma forsyth nails

#TRENDINGTUESDAY Gemma Forsyth, The Hidden Gem

By Sophie Nutt | 9 July 2019

We want to see the designs trending at your nail desk! Gemma Forsyth, of The Hidden Gem, reveals bright and quirky nail designs have been popular with her clients –…

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Marian gigi

Marian Newman & Gigi Rouse to bust nail myths at one-off event

By Helena Biggs | 8 July 2019

Nail industry legends, Marian Newman and Gigi Rouse, will be joining forces for a special event at Sweet Squared HQ on Monday 9 December. The day-long ‘Two Old Queens’ event…

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Neon smoke

MANI MONDAY: Tropical smoke

By Sophie Nutt | 8 July 2019

Begin the week the right way with some nail inspiration this mani Monday! Smokey nails is a trend that is circulating social media at the moment, with many crediting Amy…

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Sherrie farris nails

WHAT I’M WEARING: Sherrie Farris, Sherrie’s Nails

By Sophie Nutt | 7 July 2019

We want to see what you’re wearing on your nails! Sherrie Farris, of Sherrie’s Nails, created a pastel rainbow on her nails! “The ombré was created by painting half of…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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