THE LATEST NEWS & FEATURES

Lilly Web Newsfeature Lead 1200x800px 43

The 3 top times of the year for business retail & how to capitalise on them

By Lilly Delmage | 27 November 2024

Public holidays often influence retail sales, but as a small business owner, how can you ensure you’re maximising revenue during these key events? Research reveals how… Business credit card experts…

Read More
Maisie's Nail Tech Soiree Leeds

120 nail techs raise £1,300 for charities at Christmas event in Leeds

By Helena Biggs | 26 November 2024

Revolution nightclub in Leeds hosted the first Maisie’s Nail Tech Soirée: a pre-Christmas networking event for nail professionals. Organised by Maisie Jackson, a 22-year-old nail artist from Harrogate, North Yorkshire,…

Read More
Lilly Web Newsfeature Lead 1200x800px 42

Return on investment: what it means & how to calculate it

By Guest Writer | 26 November 2024

Global business & beauty education expert, Kim Ford, explains what a return on investment means for your nail business, and how to calculate it. You may ask: what is a…

Read More
Stella Angelova Ssas24

I was visited by a Scratch Stars Award-winning mobile nailist. Here’s my experience

By Rebecca Hitchon | 25 November 2024

Here’s what happened when Stella Angelova, Scratch Stars Mobile Nailist of the Year 2024, paid Scratch’s deputy editor, Rebecca Hitchon, a visit… Stella of Stella A. – Nail Artist is…

Read More
Lilly Web Newsfeature Lead 1200x800px 40

22 nail art designs for Thanksgiving

By Lilly Delmage | 25 November 2024

The Thanksgiving season is upon us, and what better way to celebrate than with a manicure? Whether you’re sporting a 3D hand-sculpted festive feast or incorporating the season’s orange and…

Read More
Lilly Web Newsfeature Lead 1200x800px 39

Get wild with these 20 jungle animal-inspired nail designs

By Lilly Delmage | 23 November 2024

The hit television programme, I’m A Celebrity… Get Me Out Of Here! is back for 2024, and nail techs are taking inspiration from the jungle to create some critter-tastic and…

Read More
Josephine Mensurah Tech Talk

Caregiver to nail creator: how a London mum unexpectedly found belonging in the nail industry

By Alex Fox | 23 November 2024

A work accident, supportive family and love for nails transformed Josephine Mensurah’s life from rehabilitation support worker to nail artist & content creator. The Nailympia London arena attracts all types of…

Read More
Lilly Web Newsfeature Lead 1200x800px 38

17 emerald green Wicked-inspired nail looks you’ll love

By Lilly Delmage | 21 November 2024

The Wicked-ly wonderful emerald green hue has been taking the spotlight recently, with the hype surrounding Universal Pictures’ highly anticipated film adaptation of musical, Wicked. This vibrant shade, inspired by…

Read More
Winter Nails Canva Blue Silver Snowflake

Winter wonders: Must-have nail colour collections for the 2024 festive season

By Lilly Delmage | 20 November 2024

‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing…

Read More
Aug 25 low res scratch cover

Read the latest issue

Scratch aug issue print sidebar ad

FOLLOW US

Beauty trends & innovations conference 2025 logo

Beauty Trends & Innovations Conference

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These…

Read More
Kajabi banner options

The Beauty Business Summit

The Beauty Boss Business Summit is shaping up to be THE event of the year. This is a full-blown celebration, celebrating…

Read More