THE LATEST NEWS & FEATURES

Lewis capaldi nails

Lewis Capaldi shows love for nail pro’s portrait nails

By Helena Biggs | 17 June 2019

Scottish singer-songwriter, Lewis Capaldi, has become as much known for his hilarious social media posts and videos as he has his music. One post that truly stands out was on…

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Thelacquerlassie

MANI MONDAY: Subtle shimmer

By Sophie Nutt | 17 June 2019

Begin the week the right way with some nail inspiration this mani Monday! Sometimes – emphasis on the ‘sometimes’ – less is more, and this is proved perfectly by Aimee,…

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Scratch stars judging 1200

Behind-the-scenes at the Scratch Stars Awards 2019 judging day – part 1

By Helena Biggs | 16 June 2019

While the mid-June weather presented competitors and judges with a downpour on their travels into London, it certainly didn’t dampen spirits – as the first of the two Scratch Stars…

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Scratch Stars 2019: Judging Day #1

By Helena Biggs | 16 June 2019

Explore the snaps from behind the scenes at the first of two Scratch Stars Awards judging days, at which techs battled it out in categories including L&P Tech of the…

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Sherrine jermy

WHAT I’M WEARING: Sherrine Jermy, Sherrine’s Sparklies

By Sophie Nutt | 16 June 2019

We want to see what you’re wearing on your nails! Sherrine Jermy, of Sherrine’s Sparklies, wears nude nails with nature-inspired detailing. “I used Premier Gel’s LBG in Paris with a…

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Male marketing lead

How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning.…

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Male grooming image courtesy of the gel bottle inc

How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female…

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Lashus lash & brow elixir

Care for lashes with LashUs Lash & Brow Elixir

By Kat Hill | 14 June 2019

Get ready to retail the LashUs Lash & Brow Elixir. Packed with a ‘carefully selected combination of natural oils and active botanical ingredients’, the formula works to help condition both…

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Beauty waste

Tracy Sutton shares five ways to limit your impact on the environment

By Sophie Nutt | 13 June 2019

Our industry’s war with waste is significant. Public awareness surrounding packaging, plastic pollution and the environment is at its highest due to media coverage, new regulations and reports. No one…

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Women’s Equality Day

Women’s Equality Day commemorates the 1920 adoption of the 19th Amendment to the US Constitution, giving women the right to vote.…

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@onherbymelissa

Notting Hill Carnival

When we think of Notting Hill Carnival, we think vibrancy, colour, art, and fun… basically, the perfect recipe for an…

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