THE LATEST NEWS & FEATURES

Metta francis nail art

How to encourage your clients to try nail art

By Metta Francis | 29 April 2019

A small sprinkle of glitter or minimalistic nail art can increase your profits and leave your clients feeling super chic, so take a look at your nail art menu and…

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Beauty brand winners announced at CEW Awards

By Helena Biggs | 29 April 2019

Friday 26 April saw the results of the CEW Awards announced at the glamorous Hilton, Park Lane. Guests, including Scratch editor, Helena Biggs, indulged in a three course lunch and…

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Simply beauty nails

MANI MONDAY: Snazzy smoke

By Sophie Nutt | 29 April 2019

Begin the week the right way with some nail inspiration this mani Monday! The team at Simply Beauty in Bridgend, South Wales, has brightened up our morning with these jazzy…

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E.A.T.O.W initiative launches to drive diversity within the beauty industry

By Helena Biggs | 28 April 2019

Global beauty expert and strategist, Eryca Freemantle, has launched E.A.T.O.W; an initiative ‘Embracing All Tones Of Women’ that drives empowerment and diversity within the beauty industry. “E.A.T.O.W has been an…

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Creating bridal beauty packages in your salon

By Kat Hill | 27 April 2019

When tendeding to the nail needs of brides-to-be, ensure you’re also promoting your other skills… “If you offer other services, make sure you let all your potential customers know!” says…

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The gel bottle pick & mix

Stock up on The Gel Bottle Inc with Pick & Mix Deal

By Scratch Staff | 27 April 2019

Stock up on your favourite The Gel Bottle Inc shades with the brand’s latest bulk buy offer. Until April 30, nail professionals can purchase any six shades for a special,…

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Lecente nail shadows

Lecenté launches Nail Shadows to amp up summer nail art

By Helena Biggs | 27 April 2019

Funk up nail designs for summer and beyond with Lecenté‘s new range of Nail Shadows. The eight specially blended pearlised powders can be brushed or pressed onto lacquer or gel…

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Plt co

Yorkshire soap company pledges to use 100% sustainable materials 

By Kat Hill | 26 April 2019

With more in the beauty industry pledging commitment to lessening waste and making more sustainable choices, a Barnsley-based family business, which creates handmade bath and body products, has pledged to use…

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Pure spa & beauty

PURE Spa launches four new sites in David Lloyd Leisure partnership

By Helena Biggs | 25 April 2019

Award-winning day spa group, PURE Spa & Beauty, is launching four new PURE Spa outlets across the UK, located in David Lloyd Leisure Clubs in Peterborough, Purley (Croydon), Hamilton (Glasgow)…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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