THE LATEST NEWS & FEATURES

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E.A.T.O.W initiative launches to drive diversity within the beauty industry

By Helena Biggs | 28 April 2019

Global beauty expert and strategist, Eryca Freemantle, has launched E.A.T.O.W; an initiative ‘Embracing All Tones Of Women’ that drives empowerment and diversity within the beauty industry. “E.A.T.O.W has been an…

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Creating bridal beauty packages in your salon

By Kat Hill | 27 April 2019

When tendeding to the nail needs of brides-to-be, ensure you’re also promoting your other skills… “If you offer other services, make sure you let all your potential customers know!” says…

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The gel bottle pick & mix

Stock up on The Gel Bottle Inc with Pick & Mix Deal

By Scratch Staff | 27 April 2019

Stock up on your favourite The Gel Bottle Inc shades with the brand’s latest bulk buy offer. Until April 30, nail professionals can purchase any six shades for a special,…

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Lecente nail shadows

Lecenté launches Nail Shadows to amp up summer nail art

By Helena Biggs | 27 April 2019

Funk up nail designs for summer and beyond with Lecenté‘s new range of Nail Shadows. The eight specially blended pearlised powders can be brushed or pressed onto lacquer or gel…

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Yorkshire soap company pledges to use 100% sustainable materials 

By Kat Hill | 26 April 2019

With more in the beauty industry pledging commitment to lessening waste and making more sustainable choices, a Barnsley-based family business, which creates handmade bath and body products, has pledged to use…

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Pure spa & beauty

PURE Spa launches four new sites in David Lloyd Leisure partnership

By Helena Biggs | 25 April 2019

Award-winning day spa group, PURE Spa & Beauty, is launching four new PURE Spa outlets across the UK, located in David Lloyd Leisure Clubs in Peterborough, Purley (Croydon), Hamilton (Glasgow)…

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Treatwell life saving wax

Life Saving Wax: A new campaign calling on waxers

By Kat Hill | 25 April 2019

I was invited to Treatwell’s London head office for the unveiling of a very special new campaign: Life Saving Wax. The initiative was created by the online beauty booking platform with…

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Robbie Tomkins on working at Fashion Week

By Sophie Nutt | 25 April 2019

As another London Fashion Week (LFW) has disappeared into a cloud of mayhem, anxiety, elation and relief, I wanted to shed a little light on how it all works. LFW…

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Mii

Mii adds two new shades to Light Loving Illuminator collection

By Sophie Nutt | 24 April 2019

Mii Cosmetics has revealed two new shades of highlighter to the Light Loving Illuminator collection. Ideal for giving clients that summer glow through professional make-up services or to retail for…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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