THE LATEST NEWS & FEATURES

Ice Cream Nails Lead

Looking for a sweet summer nail trend? Here are 20 ice cream manicures for inspiration

By Scratch Staff | 2 July 2025

What screams summer more than ice cream? Nail enthusiasts are taking inspiration from the refreshing treat for nail art, with designs featuring sprinkles, syrup and waffle cone patterns. Scroll to…

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Nail Biting Picking

How to stop nail biting & picking: experts share treatment plans to break the habit

By Rebecca Hitchon | 2 July 2025

Natural nail specialists share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin…

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Milky white nails

44 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 1 July 2025

Milky white nails, also referred to as coconut milk nails, are a softer alternative to bright white nails. Use sheer, creamy hues to create the ultimate milky mani. Check out…

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UK beauty industry grew four times faster than overall economy in 2024

By Rebecca Hitchon | 1 July 2025

The British Beauty Council has published its Value of Beauty report 2025, revealing a significant increase in the personal care sector’s GDP contribution and workforce. The annual report, compiled by…

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Social Media Tips

How to nail your social media game: 10+ tips from internet nail stars

By Rebecca Hitchon | 30 June 2025

Want to boost your engagement and connect with more people on social media? Check out expert tips from online nail stars… “We all have unique life experiences, tastes and aesthetics,…

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Client paying

How to grow clients’ average spend & boost your beauty business

By Marie-Louise Coster | 29 June 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, offers tips for encouraging clients to spend more money… I am at a time in my life where I simply don’t want…

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Happy nail tech

7 tips to enhance wellbeing in the nail space

By Rebecca Hitchon | 29 June 2025

Your role involves supporting the self-care needs of others, but how often do you consider your own wellbeing? While it may be the last thing on your mind during a…

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Star Nail Inspo

Get starstruck over these 26 star-inspired nail art ideas

By Lilly Delmage | 29 June 2025

What better way to celebrate The Scratch Star Party next weekend, than with a roundup of star-inspired manicures? Whether getting in the spirit, or looking for some last-minute inspo, keep scrolling…

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Crowland log cabin nail salon: “My clients love being surrounded by nature”

By Lilly Delmage | 28 June 2025

As’ka Baran, owner of Crowland-based nail salon, Holistic Health & Beauty, opens the doors to her unique space – a log cabin nestled in the corner of her garden. “Working…

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#ShowScratch Creative Challenge

Today’s #ShowScratch Creative Challenge asks nail artists to create a design to fit the theme: Friendship. To enter, submit your…

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sun protection

UV Safety Month

Each July, UV Safety Month serves to educate the public about the importance of protecting themselves from the harmful effects…

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