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Cat eye lead

16 products that will help you nail the cat eye manicure trend

By Jess Watts | 29 July 2025

Lead image courtesy of @hopejungnails using Light Elegance P+ Gel Polish in Ice Kitty, available via www.lightelegance.co.uk. The iridescence and reflective depth of cats’ eyes have long entranced humans. So…

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Nails fortunes nail art

Crack. Snack. Create: A takeaway inspires fortune cookie nail art experience

By Scratch Staff | 28 July 2025

Do you – or your clients – struggle to make decisions about nail designs at appointments? Say hello to Nail Fortunes™: an edible fortune cookie experience that delivers inspiration to…

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August important dates

Important August dates for your nail & beauty business

By Jess Watts | 27 July 2025

Get your business prepared for the month of August, with our roundup of dates to note… 2nd-3rd: Brighton Pride Pride Month may have been in June, but amplifying the voices…

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England euros nails

Celebrate Women’s Euro 2025 with football-themed nail designs

By Jess Watts | 27 July 2025

England’s Lionesses have made it to the finals of the UEFA Women’s Championship, and what better way to support the team than to sport a football-inspired manicure? Cheer on from the…

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Kiki yorkshire

This Victorian-style Doncaster beauty salon is designed to feel like home

By Jess Watts | 26 July 2025

Salon owner, Khristie Lawton, shares how she crafted a home-away-from-home oasis just outside the hustle and bustle of Doncaster city centre. Relaxing, welcoming, and safe are three words that inspired…

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Radiate good karma with these evil eye amulet nail art designs

By Scratch Staff | 26 July 2025

Eye spy this trend taking over Instagram! Unlock the energy of the Turkish nazar or Greek mati (amulets used as protection against the ‘evil eye’) with our roundup of themed…

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Freya poppy bowden profile

Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early.…

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Nails and file

The nail hyponychium: what is it & why does it need protecting?

By Jess Watts | 25 July 2025

Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill…

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Leo nails

Leo season: 12 zodiac-inspired nail art ideas

By Jess Watts | 24 July 2025

Leo season typically spans from July 23 to August 22. If you’re looking for birthday nails, or just want to embrace the adventurous spirit of the Leo zodiac, now is…

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#ShowScratch Creative Challenge

Today’s #ShowScratch Creative Challenge asks nail artists to create a design to fit the theme: Carnival. To enter, submit your…

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The Beauty Business Summit

The Beauty Boss Business Summit is shaping up to be THE event of the year. This is a full-blown celebration, celebrating…

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