THE LATEST NEWS & FEATURES

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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation…

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Get party-ready with 29 Scratch Stars Party-inspired nail designs

By Lilly Delmage | 3 July 2025

Check out entries to the 2 July 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: The Scratch Stars Party…

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Ice Cream Nails Lead

Looking for a sweet summer nail trend? Here are 20 ice cream manicures for inspiration

By Scratch Staff | 2 July 2025

What screams summer more than ice cream? Nail enthusiasts are taking inspiration from the refreshing treat for nail art, with designs featuring sprinkles, syrup and waffle cone patterns. Scroll to…

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Nail Biting Picking

How to stop nail biting & picking: experts share treatment plans to break the habit

By Rebecca Hitchon | 2 July 2025

Natural nail specialists share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin…

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Milky white nails

44 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 1 July 2025

Milky white nails, also referred to as coconut milk nails, are a softer alternative to bright white nails. Use sheer, creamy hues to create the ultimate milky mani. Check out…

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UK beauty industry grew four times faster than overall economy in 2024

By Rebecca Hitchon | 1 July 2025

The British Beauty Council has published its Value of Beauty report 2025, revealing a significant increase in the personal care sector’s GDP contribution and workforce. The annual report, compiled by…

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Social Media Tips

How to nail your social media game: 10+ tips from internet nail stars

By Rebecca Hitchon | 30 June 2025

Want to boost your engagement and connect with more people on social media? Check out expert tips from online nail stars… “We all have unique life experiences, tastes and aesthetics,…

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Client paying

How to grow clients’ average spend & boost your beauty business

By Marie-Louise Coster | 29 June 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, offers tips for encouraging clients to spend more money… I am at a time in my life where I simply don’t want…

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Happy nail tech

7 tips to enhance wellbeing in the nail space

By Rebecca Hitchon | 29 June 2025

Your role involves supporting the self-care needs of others, but how often do you consider your own wellbeing? While it may be the last thing on your mind during a…

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Women’s Equality Day

Women’s Equality Day commemorates the 1920 adoption of the 19th Amendment to the US Constitution, giving women the right to vote.…

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@onherbymelissa

Notting Hill Carnival

When we think of Notting Hill Carnival, we think vibrancy, colour, art, and fun… basically, the perfect recipe for an…

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