THE LATEST NEWS & FEATURES

Opi belinda price

OPI promotes Belinda Price to enhance nail education offerings

By Helena Biggs | 31 January 2019

Esteemed nail aficionado, Belinda Price, has been promoted within her role at OPI education to help implement the brand’s new education strategy. Belinda, who scooped the Scratch Star Award for…

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Phone nails

Celebrity nail tech, Robbie Tomkins, on how to manage stress

By Scratch Staff | 31 January 2019

When you’re back-to-back with appointments and rushed off your feet in the salon or on the move, your work life can feel a little daunting. To help promote calmness in…

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Kaz Crossley on her role as KISS Products ambassador

By Sophie Nutt | 31 January 2019

Yesterday I had the pleasure of heading to the Alex Silver PR offices in Piccadilly, London, to meet Love Island‘s Kaz Crossley and have a girly chat about her recently appointed…

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The beauty shop

Salon in the Spotlight: The Beauty Shop, Southend-on-Sea

By Kat Hill | 30 January 2019

Created to promote a sense of self-care, The Beauty Shop was opened by Courtney Smith four years ago. “We are planet conscious, vegan-friendly and cruelty-free salon,” Courtney states. “Our strap line…

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Swarovski workshop

Techs add sparkle to nails at the Swarovski Crystal Heaven Workshop

By Helena Biggs | 29 January 2019

Angel Crystals, a UK distributor of Swarovski nail crystals, invited a select group of techs to a fun-filled workshop at which they jazzed up their nails with Swarovski embellishments. Scratch‘s…

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Cher webb townhouse

Townhouse teams up with make-up expert to create Valentine’s nail designs

By Helena Biggs | 29 January 2019

London nail destination, Townhouse, has collaborated with make-up expert, Cher Webb, to create three limited edition nail designs for Valentine’s Day. Cher, who began her career as part of the pro make-up artist team…

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Pedicure

How to look after your posture when pedicuring

By Kat Hill | 29 January 2019

When carrying out pedicures, it is import to ensure you’re also looking after yourself and your posture. Here, we reveals some tips to consider… Consider a footstool with a back…

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Treatwell

Treatwell & SumUp reveal payment process partnership

By Scratch Staff | 29 January 2019

SumUp​ and ​Treatwell have announced a new partnership that will digitisation of the payment process for Treatwell Partners – beauty businesses working with the online beauty and hair booking service.…

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Jodie walley nails

#TRENDINGTUESDAY Jodie Walley, Nail Artist & Educator

By Sophie Nutt | 29 January 2019

We want to see the designs trending at your nail desk! Jodie Walley, Nail Artist & Educator, reveals metallics have been popular with her clients recently. “I think the metallic…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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