THE LATEST NEWS & FEATURES
Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a February 2025 poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of…
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Nail techs: This is why thorough client consultations are so important
Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning.…
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3 must-have digital tools for beauty pros, according to a business & marketing expert
Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like…
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Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20…
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Shifting your mindset for success: 4 tips from a beauty business coach
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found…
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Animal print, pearls & 3 other nail trends at New York Fashion Week AW25
Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased…
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Nail techs spread the love with 3D Valentine’s nail art designs: #ShowScratch Creative Challenge
Check out entries to the 12 February 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: 3D Valentine’s. Each nail…
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What is a nail habit-tic & can it be treated?
When a client sits at your nail desk and presents you with a nail like the below, you may wonder whether it is a contraindication that you should not treat.…
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37 low-key nail looks for Valentine’s Day
Barely-there manis offer a love-ly subtle touch for Valentine’s Day! Why not opt for touches of colour, delicate heart details and dainty encapsulations? Check out our roundup of low-key looks…
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