THE LATEST NEWS & FEATURES

Scratch Awards Nails Creative Challenge

Techs mark Scratch Stars Awards 2024 with party nail designs: #ShowScratch Creative Challenge

By Lilly Delmage | 18 July 2024

Check out entries to the 17 July 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Scratch Stars Awards 2024.…

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Lb Beauty

Salon in the Spotlight: LB Beauty, Hathersage, Peak District

By Lilly Delmage | 17 July 2024

Libby Bramley, the beauty therapist behind LB Beauty, invites us inside her ‘clean, warm and cosy’ salon, located in the Peak District. Having always known she wanted to work within…

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Emoji Etiquette In Saloons

Emoji etiquette: 4 ways to use emojis effectively in your beauty business

By Lilly Delmage | 17 July 2024

Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or…

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Nail Technician Client

Explained: the power of truly listening to your clients as a beauty pro

By Marie-Louise Coster | 16 July 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m…

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Kirsty Meakin Efile 2

Are you a nail pro on the move? Discover Kirsty Meakin’s Wireless E-File Pen nail tool

By Lilly Delmage | 15 July 2024

Described by renowned nail stylist, Kirsty Meakin, as a product that will ‘revolutionise your nail game’, the Wireless E-File Pen has launched: under her own brand, Kirsty Meakin Nail Products.…

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Nailympia Mexico 2024 Group Shot

NAILYMPIA MEXICO 2024: The results

By Scratch Staff | 15 July 2024

The third iteration of Nailympia Mexico, Mexico City, was hosted by Dafne Fernandez on 6-7 July 2024 and welcomed 172 competitors – alongside a vibrant turnout of spectators and sponsors.…

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Football Nails 1

Celebrate Euro 2024 with 15 football-themed nail designs

By Lilly Delmage | 14 July 2024

England have made the UEFA Euro 2024 finals, and what better way to support the team than to sport a football-inspired manicure? Cheer on from the sidelines with these 15…

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65% Of Lgbtqia+ Consumers Feel Represented In The Hair And Beauty Industry, Research Reveals

Revealed: how LGBTQIA+ consumers feel about representation in the hair & beauty industry

By Lilly Delmage | 13 July 2024

A survey by Vagaro has found that 65% of LGBTQIA+ consumers feel represented within the hair and beauty industry. Salon, spa and fitness booking app, Vagaro, reached out to hundreds…

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Fruit Nails Header

Fruit nails are trending: Here’s 30 fun nail art ideas for summer 2024

By Rebecca Hitchon | 12 July 2024

In Pinterest’s Summer 2024 Trend Report, the social media platform revealed that global searches for ‘fruity nails’ increased by 175% from April 2023 to April 2024, noting that grapefruit, blueberry,…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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