THE LATEST NEWS & FEATURES

Snap happy jane iredale

Get Snap Happy with Jane Iredale limited edition make-up kit

By Sophie Nutt | 1 May 2018

Stay camera-ready on the go with the new limited edition Snap Happy Make-up Kit from Jane Iredale. Comprising a trio of long-wearing, universally flattering shades of matte finishing powder, shimmery…

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2 katie barnes thickness

How to decide the right thickness for your nail enhancements

By Katie Barnes | 1 May 2018

Educator and award-winning nail technician, Katie Barnes, serves up tips on deciding on the appropriate thickness for nail enhancements… While nail enhancements are an enhancement of the natural nail and…

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Image courtesy of gerrard international

Brow treatments for over-plucked clients

By Kat Hill | 1 May 2018

Kirsten Desai, Brow by Mii educator, reveals her top tips for dealing with over-plucked brow clients… A good set of brows speak a thousand words; brows create a lift and…

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Get lippy camp

Get Lippy and raise awareness with new campaign

By Kat Hill | 1 May 2018

Cosmetic Executive Women (CEW) and The Eve Appeal have announced the launch of a new national campaign – Get Lippy. Aiming to raise awareness for gynaecological cancer and break taboos…

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Sarah painter nails

#TRENDINGTUESDAY Sarah Painter, Glamour Beauty Salon

By Sophie Nutt | 1 May 2018

We want to see the designs trending at your nail desk! Sarah Painter, of Glamour Beauty Salon, revealed that soft pink nails featuring French ombre, rose quartz, netted imprints and…

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Instagram.com:taytay xx

Go wild for #GARDENBROWS

By Kat Hill | 1 May 2018

Quirky Hong Kong-based blogger, Taylor R, has revealed a green-fingered approach to her brow grooming. In an effort to add some greenery to her routine, Taylor created this look by…

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Why Instagram is great for your nail business

By Guest Writer | 30 April 2018

Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The…

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Rachael bubble flower

MANI MONDAY: Creative candy ball

By Sophie Nutt | 30 April 2018

Begin the week the right way with some nail inspiration this mani Monday! A new trend has caught our attention here at Scratch HQ and that is the ‘candy ball’ (also know…

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Mad hatter winner

Winners announced of Mad Hatter nail art competition

By Helena Biggs | 30 April 2018

The Nail Guru’s, a Facebook nail art collective, has announced the winners of its Mad Hatter-themed nail art competition. Over 20 entries were received across two categories; extended nails and…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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