THE LATEST NEWS & FEATURES

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Nail technician creates design featuring mum-to-be’s pregnancy scan

By Sophie Nutt | 17 April 2018

A UK nail technician has gone viral after creating a nail design that incorporates her pregnant client’s baby scan into the look. Sarah Clarke, of Sarenity Hair and Beauty, wanted…

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Katie Barnes Hairline crack

How to identify the cause of a nail break

By Katie Barnes | 17 April 2018

Educator and award-winning nail technician, Katie Barnes, offers reasons why enhancements can break – and how to identify them The most common reason for the breaking of nail enhancements is…

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Magpie beauty glitter bits

New Magpie Beauty Glitters revealed!

By Kat Hill | 17 April 2018

Magpie Beauty has unveiled a line-up of four new glitters. Adding shape and style to nail designs, the new glitters see a mixture of sizes and shaped shards to create…

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Oksana Smirnova nails

#TRENDINGTUESDAY Oksana Smirnova, Oksana Salon

By Sophie Nutt | 17 April 2018

We want to see the designs trending at your nail desk! Oksana Smirnova, of Oksana Salon, says that this summery look featuring an ombre design and hand-painted flowers has been…

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Britney Tokyo Coachella nails

MANI MONDAY: Coachella claws

By Sophie Nutt | 16 April 2018

Begin the week the right way with some nail inspiration this mani Monday! So that’s it – Coachella is over for another year. As always, the weekend saw an abundance…

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Versum sell emotions

Software expert suggests selling emotions to engage clients

By Scratch Staff | 16 April 2018

Slawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the…

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The Caribbean Collection

Take a trip to the Caribbean with All That Jazz

By Kat Hill | 15 April 2018

All That Jazz has revealed The Caribbean Collection. Seeing four new sizzling the shades, the collection captures the vibrancy of the Caribbean with bright tones. New shades include: Don’t Be A…

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Jemma Ball nails

WHAT I’M WEARING: Jemma Ball, Jemma Bailey Beauty

By Sophie Nutt | 15 April 2018

We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Bailey Beauty, wears a fresh nail look using sugary sweet shade Candied from the new CND…

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Titanic 2 treatment room

Huddersfield spa launches first personalised treatment room

By Helena Biggs | 15 April 2018

Luxury eco-spa, Titanic Spa, has launched a personalised treatment room where the guest experience is truly at its heart. Responding to the trend of ‘hyperpersonalisation’ in the spa sector, where…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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New Year’s Eve

For nail techs, the final day of the year is usually covered in glitter. Sparkle and silver styles are among…

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