THE LATEST NEWS & FEATURES

Goal List

A beauty business coach’s guide to goal setting for 2025

By Guest Writer | 7 January 2025

Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the…

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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk

By Lilly Delmage | 6 January 2025

Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window…

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Capricorn chic: 17 trendy manicures to celebrate January birthdays

By Lilly Delmage | 3 January 2025

‘Tis the season of Capricorn birthdays! So, if your birthday lands between 22 December and 19 January, and you’re seeking your birthday manicure, you’ve come to the right place! We’ve…

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Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro

By Lilly Delmage | 3 January 2025

Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect…

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2025 Goals

New year, new you: How nail businesses can plan for the year ahead

By Marie-Louise Coster | 1 January 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are…

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Renowned nail artist launches The Nail Nexus online education platform

By Helena Biggs | 1 January 2025

Sara Cady, known among nail enthusiasts as ‘Glamourphile’, has launched The Nail Nexus: an online learning platform for industry enthusiasts who are keen to become nail professionals. The UK-based nail…

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4 updates to make to your beauty business in 2025

By Guest Writer | 30 December 2024

Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a…

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Meet the microchip mani: beauty tech that turns nails into business cards

By Rebecca Hitchon | 26 December 2024

You may have seen articles about microchip or NFC nails and wondered what in the Black Mirror is going on. Let’s go back to basics – what is NFC? This…

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25 creative Christmas tree & bauble nail art ideas

By Scratch Staff | 23 December 2024

O Christmas tree, O Christmas tree – how lovely you are on nails! We’ve rounded up nail art designs featuring chic Christmas trees and beautiful baubles to inspire creations. Check…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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New Year’s Eve

For nail techs, the final day of the year is usually covered in glitter. Sparkle and silver styles are among…

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