THE LATEST NEWS & FEATURES

Emoji Etiquette In Saloons

Emoji etiquette: 4 ways to use emojis effectively in your beauty business

By Lilly Delmage | 17 July 2024

Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or…

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Nail Technician Client

Explained: the power of truly listening to your clients as a beauty pro

By Marie-Louise Coster | 16 July 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m…

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Kirsty Meakin Efile 2

Are you a nail pro on the move? Discover Kirsty Meakin’s Wireless E-File Pen nail tool

By Lilly Delmage | 15 July 2024

Described by renowned nail stylist, Kirsty Meakin, as a product that will ‘revolutionise your nail game’, the Wireless E-File Pen has launched: under her own brand, Kirsty Meakin Nail Products.…

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Nailympia Mexico 2024 Group Shot

NAILYMPIA MEXICO 2024: The results

By Scratch Staff | 15 July 2024

The third iteration of Nailympia Mexico, Mexico City, was hosted by Dafne Fernandez on 6-7 July 2024 and welcomed 172 competitors – alongside a vibrant turnout of spectators and sponsors.…

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Football Nails 1

Celebrate Euro 2024 with 15 football-themed nail designs

By Lilly Delmage | 14 July 2024

England have made the UEFA Euro 2024 finals, and what better way to support the team than to sport a football-inspired manicure? Cheer on from the sidelines with these 15…

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65% Of Lgbtqia+ Consumers Feel Represented In The Hair And Beauty Industry, Research Reveals

Revealed: how LGBTQIA+ consumers feel about representation in the hair & beauty industry

By Lilly Delmage | 13 July 2024

A survey by Vagaro has found that 65% of LGBTQIA+ consumers feel represented within the hair and beauty industry. Salon, spa and fitness booking app, Vagaro, reached out to hundreds…

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Nibovi Lead Image Ebits

Behind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits

By Lilly Delmage | 12 July 2024

Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15…

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Salon In The Spotlight Maisykbeauty

Salon in the Spotlight: Maisykbeauty, Uttoxeter, Staffordshire

By Rebecca Hitchon | 12 July 2024

Describing her home salon as ‘modern but quirky’, Maisy Jeffrey reveals how she brought her personality into her East Staffordshire beauty space… “Maisykbeauty is a representation of me and my…

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The Getbottle Inc Hema Free Colours

The GelBottle Inc adds 40 nail colours to HEMA-free Paint Gel Polish range

By Lilly Delmage | 11 July 2024

Popular nail brand, The GelBottle Inc (TGB), has expanded its HEMA-free Paint Gel Polish range from 10 to 50 shades. Formulated so that all clients, including those with HEMA sensitivities, can…

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World Friendship Day

This day recognises the importance of friendship and encourages people of all ages and backgrounds to foster meaningful connections and…

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24/7 Samaritans Awareness Day

Championed by the Samaritans, a charity well-known for its emotional support services, the day helps remind individuals that help is…

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