THE LATEST NEWS & FEATURES
Beauty pros: Here’s how to communicate well with your clients & retain them
Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing…
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How I spotted a sign of skin cancer on my salon client’s nail
Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals how undertaking skin cancer awareness training benefitted a client… As nail techs, we provide a very personal service. The level…
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30 darling daisy designs to inspire spring nail styling
Add daisy details to elevate nail designs this season! Check out our roundup of themed spring styles below…
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Nail content creator, Iram Shelton, shares how to use social media effectively
OPI global ambassador & content creator, Iram Shelton, has amassed over 132,000 followers on Instagram. Here, she shares how to embrace the power of social media as a nail pro…
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I’m a fully booked nail tech. What do I do next?
One of the most baffling things I see happening in the nail and beauty industry is independent pros boasting of fully booked diaries – but then closing them to new…
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Salon in the Spotlight: Elrose Beauty, Ilkeston, Derbyshire
Nail and brow pro, Ellie Aldred, gives a glimpse into her ‘happy place’: her home salon, Elrose Beauty… Ellie Aldred describes her taste in décor as ‘simple and minimalistic –…
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197 floral nail designs to mark Chelsea Flower Show: #ShowScratch Creative Challenge
Check out entries to the 22 May 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Chelsea Flower Show. Each nail…
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Scratch Stars Awards 2024: Techs battle it out across 8 categories at live judging day in London
Forty nail pros from across the UK & Ireland descended on London on 20 May to compete in the Scratch Stars Awards 2024 technical and artistic categories in the bid…
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Nail talk: Hollystic Nails, Lancashire, on alternative bridal nail styles
Holly Morris-Last, owner of Hollystic Nails, Rawtenstall, chats to Scratch about offering alternative bridal nail designs… “I offer a bespoke nail design service which enables clients to use their wedding…
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