THE LATEST NEWS & FEATURES
Met Gala 2024: 20 show-stopping celebrity nail looks from the red carpet
An annual celebration of fashion and style, the Metropolitan Museum of Art’s Met Gala fundraising event took place in New York last night (Monday 6 May 2024). The event honoured…
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Bridal nail styles: 2024 trend predictions & promotional tactics
A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue…
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5 ways to boost your beauty salon team’s morale
Do you and your team members need a morale boost? Scratch gathers expert tips to support positivity in the workspace… 1. Lead by example “Salon owners can establish a cohesive…
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Townhouse nail salon announces US expansion
Multi award-winning salon brand, Townhouse, has announced its first premises outside of the UK: in Beverly Hills, California. The female-founded destination for luxury nailcare has scooped three Scratch Stars Awards…
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May the fourth: Celebrate Star Wars Day with nail art that’s out-of-this-world
May the fourth be with you! Celebrate all things Star Wars with our roundup of nail designs inspired by the iconic franchise…
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Why are client consultations so important in the beauty industry?
A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically…
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Take nail styling to new heights with Gelish & Morgan Taylor’s 6 summer shades
Gelish and Morgan Taylor have unveiled the Up In The Air collection for summer 2024. It features six nail hues inspired by living a life filled with colour that is…
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Salon in the Spotlight: Nail Angel Studley, Warwickshire
Bringing a creative flair to her West Midlands home salon, Anni Watson shares how she’s incorporated her artistic background and love for upcycling into Nail Angel Studley… “While starting a…
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CTPA calls on UK government for dedicated animal-free chemical testing strategy
UK trade association, the Cosmetic, Toiletry and Perfumery Association (CTPA), is calling on the UK government to publish a dedicated Non-Animal New Approach Methodologies (NAMs) strategy. Animal testing of cosmetic…
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