THE LATEST NEWS & FEATURES
Salon in the Spotlight: Nails With Kails, Andover, Hampshire
Kayleigh Watkins shares the story behind her home salon business, Nails With Kails: a space infused with personality and creativity… While facing redundancy from her full-time job in 2019, Kayleigh…
Read More
Techs mark Eurovision Song Contest 2024 through nails: #ShowScratch Creative Challenge
Check out entries to the 8 May 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Eurovision 2024. Each nail…
Read More
Keen to elevate your nail finishes? CND™ serves up on-trend twists for summer 2024
Six vibrant shades make up CND™’s summer 2024 nail colour collection, Gleam & Glow: a combination of iridescent, glittery and sheer jelly finishes. The collection is inspired by heartwarming traditions…
Read More
8 ways to encourage clients to upgrade to nail art
One of the most common things I hear from other nail techs is, ‘I don’t get the chance to do nail art as my clients don’t want to have any.’ …
Read More
Create ‘Out of This World’ nail looks with Light Elegance’s 12 summer shades
Light Elegance’s summer 2024 collection, Out of This World, has landed, with six cosmic crème colours and six galactic glitters. Taking inspiration from futuristic colours and fashion trends with a…
Read More
Met Gala 2024: 20 show-stopping celebrity nail looks from the red carpet
An annual celebration of fashion and style, the Metropolitan Museum of Art’s Met Gala fundraising event took place in New York last night (Monday 6 May 2024). The event honoured…
Read More
Bridal nail styles: 2024 trend predictions & promotional tactics
A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue…
Read More
5 ways to boost your beauty salon team’s morale
Do you and your team members need a morale boost? Scratch gathers expert tips to support positivity in the workspace… 1. Lead by example “Salon owners can establish a cohesive…
Read More
Townhouse nail salon announces US expansion
Multi award-winning salon brand, Townhouse, has announced its first premises outside of the UK: in Beverly Hills, California. The female-founded destination for luxury nailcare has scooped three Scratch Stars Awards…
Read More
