THE LATEST NEWS & FEATURES

Emoji Etiquette In Saloons

Emoji etiquette: 4 ways to use emojis effectively in your beauty business

By Lilly Delmage | 17 July 2024

Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or…

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Nail Technician Client

Explained: the power of truly listening to your clients as a beauty pro

By Marie-Louise Coster | 16 July 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m…

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Kirsty Meakin Efile 2

Are you a nail pro on the move? Discover Kirsty Meakin’s Wireless E-File Pen nail tool

By Lilly Delmage | 15 July 2024

Described by renowned nail stylist, Kirsty Meakin, as a product that will ‘revolutionise your nail game’, the Wireless E-File Pen has launched: under her own brand, Kirsty Meakin Nail Products.…

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Nailympia Mexico 2024 Group Shot

NAILYMPIA MEXICO 2024: The results

By Scratch Staff | 15 July 2024

The third iteration of Nailympia Mexico, Mexico City, was hosted by Dafne Fernandez on 6-7 July 2024 and welcomed 172 competitors – alongside a vibrant turnout of spectators and sponsors.…

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65% Of Lgbtqia+ Consumers Feel Represented In The Hair And Beauty Industry, Research Reveals

Revealed: how LGBTQIA+ consumers feel about representation in the hair & beauty industry

By Lilly Delmage | 13 July 2024

A survey by Vagaro has found that 65% of LGBTQIA+ consumers feel represented within the hair and beauty industry. Salon, spa and fitness booking app, Vagaro, reached out to hundreds…

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Nibovi Lead Image Ebits

Behind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits

By Lilly Delmage | 12 July 2024

Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15…

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Salon In The Spotlight Maisykbeauty

Salon in the Spotlight: Maisykbeauty, Uttoxeter, Staffordshire

By Rebecca Hitchon | 12 July 2024

Describing her home salon as ‘modern but quirky’, Maisy Jeffrey reveals how she brought her personality into her East Staffordshire beauty space… “Maisykbeauty is a representation of me and my…

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Social Media Happy Response

9 tips to make your beauty business stand out on social media

By Guest Writer | 12 July 2024

Avril Kealy, content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your business…

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The Getbottle Inc Hema Free Colours

The GelBottle Inc adds 40 nail colours to HEMA-free Paint Gel Polish range

By Lilly Delmage | 11 July 2024

Popular nail brand, The GelBottle Inc (TGB), has expanded its HEMA-free Paint Gel Polish range from 10 to 50 shades. Formulated so that all clients, including those with HEMA sensitivities, can…

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The Beauty Business Summit

The Beauty Boss Business Summit is shaping up to be THE event of the year. This is a full-blown celebration, celebrating…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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