THE LATEST NEWS & FEATURES
Seaside styles stun in nail art contest: check out 55 entries & winner
The winner of Scratch’s monthly salon-style nail art contest for July has been announced as Bethany Allen of @goodwithabrush. In a showcase of talent, UK&I techs created nail designs inspired by…
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Nail expert: the importance of parallel sidewalls for a beautiful nail finish
Award-winning nail technician & Katie Barnes Tool Range & Education founder, Katie Clark, offers insight… Parallel sidewalls start at the cuticle zone and end at the free edge. They mirror…
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60 chrome nail ideas to help you stay on-trend in 2025
Chrome styling has dominated the nail scene for a long while now, and isn’t going anywhere. Check out our pick of versatile design inspiration, from gleaming, natural looks to eye-catching masterpieces,…
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What are guava nails: the fruit-inspired summer trend loved by Vanessa Hudgens?
Fruit nails have been dominating our social media feeds this summer – but there’s one fruit in particular that’s making a big impact on the nail world, and that’s the…
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Sea-inspired nails are trending: make a splash with these 88 nail art ideas
Check out entries to the 16 July 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Marine Manis. Each nail…
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BABTAC expands Beauty Collective of experts in mission to improve industry standards
The British Association of Beauty Therapy & Cosmetology (BABTAC) has announced 12 new members to its Beauty Collective. The group of over 30 experts across the beauty, business and education…
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SPF: what is it & how does it protect the skin?
‘Remember to use SPF!‘ – it’s a commonly used phrase, but what does SPF mean? Here’s everything you need to know… What is SPF? SPF stands for Sun Protection Factor,…
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Serve up ace nail looks for Wimbledon with 30 tennis-themed nail art ideas
Pimm’s and strawberries and cream anyone? We’re serving up nail art designs to get you in the swing for British tennis tournament, Wimbledon (30 June – 13 July 2025), courtesy…
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6 feet poses to nail pedi photos
Footlogix & Artistic Nail Design brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front…
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