THE LATEST NEWS & FEATURES
How to create a loyal nail client base
Elaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only…
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PHOTO GALLERY: The Scratch Stars Party 2024
The UK&I nail industry was celebrated at The Scratch Stars Party on 21 July, which saw the winners of the 12th Scratch Stars Awards announced. The annual awards not only…
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Nail, beauty & aesthetics salon, Pre-, welcomes all into second London location
Multi-service salon brand, Pre-, has expanded into a second premises in Parsons Green, South West London. Scratch paid a visit to the brand’s flagship salon in Islington last year, to…
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Nominate now: Your favourite nail & beauty influencers 2024
The National Hair & Beauty Federation (NHBF) has opened its Top 100 Influencer Index to nominations. The annual event recognises and rewards professionals in the hair, barbering and beauty industries…
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WINNER ANNOUNCED: Scratch Snap July 2024
The winner of Scratch’s monthly nail art challenge for July has been announced as Isabelle Pattissier. In a showcase of talent, techs created nail designs to fit theme, Magical Nails, in the…
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Be enchanted by the 65 magical nail art entries into July’s Scratch Snap comp
The winner of Scratch’s monthly nail art challenge for July has been announced as Isabelle Pattissier. In a showcase of talent, techs created nail designs to fit theme, Magical Nails, in the…
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Winners announced in Scratch Stars nail industry awards 2024
The UK&I nail industry was celebrated at The Scratch Stars Party on 21 July, which saw the winners of the 12th Scratch Stars Awards announced. The annual awards not only…
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Friendly competition: Nail techs from the same town confuse clients with name swap
Two nail techs from a small town in Sheffield were used to being compared by clients, but bolstered their confusion when they swapped surnames. One of the Birley-based techs, Rachel…
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Meet Jessica White: The salon owner who started painting nails in her university room
Scratch Stars Social Media Star of the Year finalist 2024, Jessica White, shares her inspirational career journey: detailing her humble beginnings painting nails at university, to opening her own salon.…
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