PRODUCTS & TREATMENTS

Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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L&p nail enhancements, safe removal

How to remove L&P acrylic nail enhancements safely

By Jess Watts | 15 August 2025

Whilst it is tempting to try remove nail enhancements as quickly as possible, correct removal requires professional attention to prevent damage to the natural nail. Here’s how it should be done… Each type of nail enhancement requires a specific method of removal, and the time this takes varies. While UV…

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Aug 25 low res scratch cover

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Olympia b store

Olympia Beauty Online Store launches

By Kat Hill | 27 June 2020

Leading trade beauty exhibition, Olympia Beauty, has announced the launch of a new shopping online platform for beauty professionals and consumers. The Olympia Beauty Online Store sees multiple brands, services and training available through simple, independent and online platform. Brands on the store include Vu Nail Systems, Edge Nail & Beauty…

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Dorota palicka

Nail art options for every skill level

By Guest Writer | 24 June 2020

Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Awarding winning nail tech, Dorota Palicka About Dorota Dorota moved with her family from Poland to a small village in Scotland in 2006. Due to the language barrier she was not able to work as…

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Cosmetic, toiletry and perfumery association counter

Association reveals safety guidelines for beauty counters

By Kat Hill | 22 June 2020

The Cosmetic, Toiletry and Perfumery Association (CTPA) has published a charter to help shoppers safely browse beauty counters as department and retail stores in the UK have now opened. CTPA, the trade association representing the UK cosmetics industry, has worked with manufacturers, distributors, retailers and the industry’s scientific experts, with support from the British…

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Cuccio veneer mini

Cuccio reveals gel polish range in handy 9ml bottles

By Helena Biggs | 19 June 2020

Are you considering trying a new brand or simply want to squeeze more gel polish shades in your kit? Cuccio Europe has unveiled handy 9ml bottles of its gel polish range, Veneer, so you can benefit from a more diverse colour collection at a low cost. Veneer’s standard bottle size…

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Luxe professional builder gel

Extend nails with Luxe Gel Professional Builder Gel range

By Kat Hill | 18 June 2020

Extend and enhance clients’ nails with the Luxe Professional Builder Gel range. The one phase builder gel sees a self-levelling, flexible formula presented in a handy 50g screw jar. It has a medium thick viscosity and a cure time of 2 minutes for UV and 1 minute for LED. The…

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Opi hidden prism

OPI adds a new dimension to nail colour with Hidden Prism collection

By Helena Biggs | 18 June 2020

OPI has refreshed rainbow shades by adding a prismatic twist to catch the eye. The Hidden Prism collection for summer 2020 features 12 new shades; six of which are available in both GelColor and Nail Lacquer formulas, and six in Infinite Shine. Described as ‘electric hues with a sun-washed finished’,…

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