PRODUCTS & TREATMENTS

Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Cnd shellac vivid lead 2025

CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

By Helena Biggs | 1 May 2025

Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s SHELLAC™ Vivid range to your collection: seven intensely pigmented and bold primary and secondary shades. Building on its longstanding commitments to supporting creative expression and nailcare, CND™ has introduced the…

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French pedicure

How to nail the French tip pedicure

By Katie Barnes | 20 April 2025

Katie Clark, award-winning nail tech & founder of Katie Barnes Tool Range & Education, answers questions about perfecting the French pedi… How big should the French tips be? A French tip should mimic the natural free edge of the nail. Estimate how long the client will wait between appointments, plus…

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Mar25 Low Res Cover For Web 600

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Facebook shops

Facebook & Instagram set up Shops feature for businesses

By Helena Biggs | 20 May 2020

Facebook and Instagram have launched Shops, a feature that allows consumers to buy and sell products directly on both platforms in a few clicks – without having to leave the app. If you have a Facebook business page, you can add a shop. Free to set up, businesses can choose the products…

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Beauty 2trs alcohol nail art

How to use alcohol inks to create show-stopping nail designs

By Scratch Staff | 19 May 2020

Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Shelena Robinson & Winnie Huang collaborate to reveal how to craft amazing nail designs using alcohol inks About Shelena Shelena Robinson is a veteran nail professional with over 20 years’ experience in helping nail…

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Halo beach party

Halo reveals 6 bold & exciting summer gel polish shades

By Scratch Staff | 19 May 2020

Pure Nails has unveiled its Halo Gel Polish summer collection; six bold, bright shades to excite and catch the eye. The Beach Party collection is inspired by colourful cocktails and typical beach settings, and includes three classic brights and three temperature changing gel polishes. Bikini Pink – a bold fuchsia…

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Vu neon lead

Amp up nail art with neon glitters from Vu Nail Systems

By Scratch Staff | 17 May 2020

Supercharge nail designs with Vu Nail Systems’ range of Neon Sprinkles nail art glitters. Ideal for overall coverage or incorporated into art designs, the glitters are available in four colours: Neon Orange Neon Pink Neon Green Neon Yellow The glitters are presented in a handy screw top jar for easy…

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Liz mckeon

Liz McKeon introduces virtual 1-to-1 coaching sessions

By Sophie Nutt | 16 May 2020

Beauty business expert, Liz McKeon, has introduced new virtual one-to-one coaching sessions for salons and beauty professionals. During the downtime caused by the Covid-19 pandemic, Liz McKeon is inviting salon owners and beauty professionals to refocus and rework their business plan and strategy – ready for success when salons reopen.…

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Beautylab hand gel

BeautyLab launches Hand Gel & donates supplies to The Trussell Trust

By Sophie Nutt | 15 May 2020

Skincare brand, BeautyLab, has launched a new Hand Gel to keep hands clean and safeguarded while remaining soft and hydrated. Boasting a non-sticky and non-drying formula, the gel is designed to deeply purify and protect the hands without compromising the skin’s feel. This formula contains: Sanitising alcohol at 70% Radish…

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