PRODUCTS & TREATMENTS

Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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L&p nail enhancements, safe removal

How to remove L&P acrylic nail enhancements safely

By Jess Watts | 15 August 2025

Whilst it is tempting to try remove nail enhancements as quickly as possible, correct removal requires professional attention to prevent damage to the natural nail. Here’s how it should be done… Each type of nail enhancement requires a specific method of removal, and the time this takes varies. While UV…

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Aug 25 low res scratch cover

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Polymer £20 note

What the new £20 bank note means for your business

By Zoe Wickens | 20 February 2020

The National Hair & Beauty Federation (NHBF) has issued a notice to beauty salons stating that the Bank of England will be introducing a new polymer £20 bank note from 20 February. The design features British painter, JMW Turner, as well as two windows and a two-colour foil for the…

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Untitled design

Meditation app launched to aid skin woes

By Sophie Nutt | 17 February 2020

Eewee Production, the owner of skincare brand Respekt, has unveiled a beauty-focused meditation app; Beautitation. Designed to be used in conjunction with consumers’ daily skincare routines, the Beautitation meditation techniques are said to reduce stress and, in turn, aid skin woes. On the app, customers can choose from more than…

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Jessica Phenom Sweet Talk

Jessica adds 3 spring-friendly nail shades to Phenom range

By Zoe Wickens | 16 February 2020

A trio of new shades in the Jessica Phenom Sweet Talk collection has been launched for the spring season. The new Vivid Colour hues are the candy pink crème U Had Me at Hello, the baby blue crème Smooth Talker and the sparkling grape opalescent Tell Me More. These new…

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Ink Nails Sobiab builder gel

Extend nails with INK London’s SOBIAB handy brush-on gel

By Zoe Wickens | 16 February 2020

INK London has released SOBIAB UV/LED curable base and builder gel, designed to add length to natural nails via sculpting or via the tip & overlay method. The brush-on gel product is available in nine shades; Clear, Clear Pink, Clear Glitter, Cover it, Signature, Signature Glitter, Milky Pink, Milky White…

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Freedom Wellness Therapy

Mobile wellness company recruits for beauty pros seeking flexi-work

By Zoe Wickens | 15 February 2020

Freedom Wellness Therapy, a service providing professional, accessible and holistic mobile beauty and wellness treatments, has launched in London. The concept offers a wide range of services including manicures & pedicures, massages, yoga, Pilates, personal training and beauty treatments designed to improve the physical, mental and social wellbeing of its…

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Lecenté Create Foil Gel

Offer full foil coverage nail designs with Lecenté Create Foil Gel.

By Kat Hill | 12 February 2020

Offer full foil coverage with ease thanks to the new Lecenté Create Foil Gel. Offering a smooth surface once cured, the gel provides the ideal base for both complex and arty foil designs. A new addition to the Lecenté Create system, the Foil Gel is can be used to complete full…

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