PRODUCTS & TREATMENTS

Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Cnd shellac vivid lead 2025

CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

By Helena Biggs | 1 May 2025

Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s SHELLAC™ Vivid range to your collection: seven intensely pigmented and bold primary and secondary shades. Building on its longstanding commitments to supporting creative expression and nailcare, CND™ has introduced the…

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French pedicure

How to nail the French tip pedicure

By Katie Barnes | 20 April 2025

Katie Clark, award-winning nail tech & founder of Katie Barnes Tool Range & Education, answers questions about perfecting the French pedi… How big should the French tips be? A French tip should mimic the natural free edge of the nail. Estimate how long the client will wait between appointments, plus…

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Arcticfrost model 2 copy

Orly reveals icy Arctic Frost nail colour collection for winter

By Sophie Nutt | 20 November 2019

Orly has revealed its shimmering Arctic Frost collection for a chic take on winter manicures. Available in Orly nail lacquer and Orly GelFX formulas, the six-piece collection includes: Below Zero Cold Shoulder Frost Smitten Gilded Glow Ice Breaker Snow Worries The collection features subtle shimmers, icy hues and full on…

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X factor beautylab

Behind the scenes with BeautyLab at The X Factor: Celebrity

By Scratch Staff | 20 November 2019

Skincare brand, BeautyLab, has returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, delivered HDTV-worthy glows to the likes of Little Mix and…

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Untitled design

Get arty & ease application with new Halo Gel Polish Brush

By Sophie Nutt | 19 November 2019

Pure Nails has launched the Halo Gel Polish Brush in Size 6, allowing techs to create a variety of nail designs. Ideal for using with the Halo Gel Polish formula in a pot, launched with the brand’s ‘Twas The Night collection, techs can use the brush to create full coverage…

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Halo pure nails very berry

Create delectable nail looks with berry inspired nail collection

By Scratch Staff | 18 November 2019

Pure Nails has added three new shades to its Halo Gel Polish range, each inspired by berries and perfect for winter manis and pedis. The Very Berry collection features Cranberry and Raspberry; two stunning and sophisticated crèmes, and Winterberry sees a shade with smatterings of sparkle in its formula. Halo…

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Ink water decals

INK London adds water decals to Additions range

By Kat Hill | 16 November 2019

Add a splash of art to your INK London services with the Additions Decals. The limited-edition decals are available in 15 styles in a range of designs. How to use: 1. A white base colour recommended. Cut out the decal using scissors. 2. Dip the decal in water for 10-15…

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Help clients relax with Scentered De-stress Gift Set

By Sophie Nutt | 15 November 2019

Scentered has launched a De-stress Gift Set just in time for Christmas, ideal for retailing to clients who are in need of some at-home relaxation. The De-stress duo features the De-stress Body & Hand Wash and the De-stress Body & Hand Lotion. The De-stress Body & Hand Wash features aloe…

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