PRODUCTS & TREATMENTS

Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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L&p nail enhancements, safe removal

How to remove L&P acrylic nail enhancements safely

By Jess Watts | 15 August 2025

Whilst it is tempting to try remove nail enhancements as quickly as possible, correct removal requires professional attention to prevent damage to the natural nail. Here’s how it should be done… Each type of nail enhancement requires a specific method of removal, and the time this takes varies. While UV…

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Perfect prep with Americanails Stainless Steel Filing System

By Sophie Nutt | 30 November 2019

Americanails has launched its Stainless Steel Filing System, featuring a Stainless Steel Nail File Kit and Stainless Steel Pedicure File Kit. Americanails Stainless Steel Nail File Kit This fully sanitisable and immersible stainless steel nail file features durable construction with the right amount of flexibility for optimal performance. The kit…

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Cidesco

CIDESCO to open exclusive training salon

By Kat Hill | 30 November 2019

CIDESCO, the world standard for beauty and spa therapy, has announced that it will be opening the doors of its exclusive CIDESCO Training Salon in 2020. Located at CIDESCO’s head office in Zurich, Switzerland, the new training salon will also provide a platform f to produce educational webinars for its…

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Entity brushes

Add to your nail art kit with the Entity Nail Art Brush Set

By Kat Hill | 29 November 2019

Unleash your artistry with the Entity Nail Art Brush Set now available from The Creative Beauty Group. The set sees three brushes and a handy dotting tool for creating a variety of nail art designs. The four tools see: Square Brush – can be used for defining smile lines. Short Detailing…

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Xfactor beautylab 2

Skin talk with BeautyLab & Jenny Ryan of The X Factor: Celebrity

By Scratch Staff | 27 November 2019

Skincare brand, BeautyLab, has returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, reveals the hero product of The Chase star and celebrity contestant, Jenny Ryan,…

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Helena massage co 1

Here’s how The Massage Company has made treatments more accessible

By Helena Biggs | 25 November 2019

We all know that beauty services are so much more than just aesthetics. Offering a chance to unwind, indulge or promote a sense of confidence and wellbeing, many of us are guilty of not making ‘me time’ a priority, which is so important for both mind and body. The Massage…

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Enhance nail designs with NSI Glaze ‘N’ Go Top Coats

By Sophie Nutt | 23 November 2019

NSI has revealed the Glaze ‘N’ Go Shimmering and Matte Top Coats. The NSI Glaze ‘N’ Go Shimmer Top Coat is available in Glistening or Soft Pink for a sparkling, ultra-shine finish, just in time for party season. The NSI Glaze ‘N’ Go Matte Top Coat is designed to leave…

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