PRODUCTS & TREATMENTS

Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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L&p nail enhancements, safe removal

How to remove L&P acrylic nail enhancements safely

By Jess Watts | 15 August 2025

Whilst it is tempting to try remove nail enhancements as quickly as possible, correct removal requires professional attention to prevent damage to the natural nail. Here’s how it should be done… Each type of nail enhancement requires a specific method of removal, and the time this takes varies. While UV…

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Sienna X launch Skincare Sachets to entice clients

By Sophie Nutt | 22 November 2019

Sienna X has launched handy Skincare Sachets, adding the range to its Skincare collection. Designed to add value onto treatments and entice a new set of clients to try the Sienna X Skincare products, the range sees five sachets. The Miracle Mask Sachet 2ml – with 10% Manuka honey Natural Manuka honey…

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Artic wear

Add sparkle to nail services with Jessica Phēnom Arctic Wear collection

By Kat Hill | 22 November 2019

Gerrard International has revealed three new Jessica Phēnom shades for the party season. The Arctic Wear collection colours are available individually or retail-ready gift sets. The sets include one of the new shades, as well as Phēnom Base Coat and Finale Shine Top Coat. The three new colours include: Fa…

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Arcticfrost model 2 copy

Orly reveals icy Arctic Frost nail colour collection for winter

By Sophie Nutt | 20 November 2019

Orly has revealed its shimmering Arctic Frost collection for a chic take on winter manicures. Available in Orly nail lacquer and Orly GelFX formulas, the six-piece collection includes: Below Zero Cold Shoulder Frost Smitten Gilded Glow Ice Breaker Snow Worries The collection features subtle shimmers, icy hues and full on…

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X factor beautylab

Behind the scenes with BeautyLab at The X Factor: Celebrity

By Scratch Staff | 20 November 2019

Skincare brand, BeautyLab, has returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, delivered HDTV-worthy glows to the likes of Little Mix and…

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Get arty & ease application with new Halo Gel Polish Brush

By Sophie Nutt | 19 November 2019

Pure Nails has launched the Halo Gel Polish Brush in Size 6, allowing techs to create a variety of nail designs. Ideal for using with the Halo Gel Polish formula in a pot, launched with the brand’s ‘Twas The Night collection, techs can use the brush to create full coverage…

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Halo pure nails very berry

Create delectable nail looks with berry inspired nail collection

By Scratch Staff | 18 November 2019

Pure Nails has added three new shades to its Halo Gel Polish range, each inspired by berries and perfect for winter manis and pedis. The Very Berry collection features Cranberry and Raspberry; two stunning and sophisticated crèmes, and Winterberry sees a shade with smatterings of sparkle in its formula. Halo…

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